0+0=0 | I Am on Top of Google - Where Are the Sales

Let me guess '" you are getting hits, but your Google Analytic data shows your bounce rate at over 90%? Internet marketing is still marketing: all the technology in the world will make up for lack of the basics for business: once the plan is in place, the technology to execute it is not expensive: people ask me: "Why do you need this information I just want to get on top -- " The best way to understand the answers to these questions, is to understand Google Analytic data: the above snapshot shows the most important information according to Google about our 5 months old UpLog.org '" the most important data is listed:
3,502 Hits, Visits 15,807 Page views, 4.51Pages/Visit, 48.86% Bounce Rat, 00:06:26 average time on site...


The above cannot be fabricated: it must be real: the only reason I have such power to help you is that everything we do around here is real. I can put you on top briefly without the following , but it will not help you really in the long term without some idea of: 2011 GUERRILLA MARKETING (BUSINESS) CHECKLIST

• Description of the industry and venture '" 1-2 page overview of the opportunity that is being addressees, and the position the company seeks to fill. (1-2 pages with references to documentation of the facts presented in the appendices)
• Analysis of the market '" what are the numbers, please; what are we selling to whom for how much and how much does it cost '" this is a transparent marketplace lets look at the facts! I am not working on the dark! There are no secrets! Keep secrets from yourself, not me! I cannot give good advice if I am in the dark! (this is beginning to feel like a rant) (1-2 pages with references to documentation of the facts presented in the appendices)
• Analysis of the competition '" who are they, how big are they, why are they big, how are they stronger, what are their weaknesses '" I AM A HIRED GUN, I AM NOT GOING ONTO BATTLE WITH A BLINDFOLD ON! (1-2 pages with references to documentation of the facts presented in the appendices)
• Description of the Business and Venture '" who are you , and what do you intend to do about the above to make money, with what assets and strategy? (1-2 pages with references to documentation of the facts presented in the appendices)
• Marketing Plan '" how will you accomplish the above with what budget '" oh, I suppose you thought we would all wander around in the dark without knowing what each others are doing?! NO SECRETS! (1-2 pages with references to documentation of the facts presented in the appendices)
• Needs '" What pieces of the puzzle above are you lacking, what portions do you require from us -- nope! We are not going let you blame your failures on us: we always succeed! If there is something standing in your way, and you have withheld it from me, I will drop you as a client like a hot rock; I will be 100% brutally honest with you, and I expect the same. (1-2 pages with references to documentation of the facts presented in the appendices)
• Capitalization '" if you are just hiring, me, I only need to know that you can pay. However, if you are in the process of capitalizing a start-up, you should tell me, as I may be able to help, not only with assets and barter, but even even with the capitalization process itself: and I am willing to help for the right relationship, if I have the information to do so. (1-2 pages with references to documentation of the facts presented in the appendices)
• Management Summary '" in the most basic terms, our product is you: we represent you, the owners of the business. The more we know about you, the better the job we can do of saying positive things about you, that may be immodest of you said them, and that you may not think of.(1-2 pages with references to documentation of the facts presented in the appendices)

If it occurs to you that the above is a standard outline for a business plan, and/or offering memorandum to be used to raise capital, you are correct: News Flash: your website is your business, your identity online, your reputation!