10 Ad Copy Endings that Sell

The words contained in your ad copy could determine whether the sale is yours or whether your visitor moves on without making the purchase. Use these tips to make your ad copy sell.

1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. Let them know why they can't live without your product.

2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it. Let your visitors know what the consequences of not purchasing your product will be.

3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order. Getting to "yes" is the goal here.

4. You could end your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive. Ads are all about benefits and features.

5. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date. Setting deadlines will show expediency.

6. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee. Guarantees help remove the risk associated with making the purchase.

7. You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that is believable and includes specific results. Testimonials will show people that your product has worked for others.

8. You could end your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value. Free bonuses are a good incentive to get people to buy your product.

9. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now. Discounts are a great way to persuade people to buy.

10. You could end your ad copy with a free sample or trial of your will entice them further. A free trial will give people a chance to try your product and realize its value before purchasing.

Whether you make the sale has a lot to do with your sales letter. These are just a few suggestions that will make your ad copy sell. Test them out and figure out what will work for you.