2006 Fashion Rocks Gift Bag Phenomenon!

Jeannette, PA - Aug. 28, 06 - After the fabulous and fashion-forward celebrities, singers, media, and executives rehearse for Fashion Rocks on Sept. 6 & 7th, they will walk away with a 2006 FASHION ROCKS Gift Bag, featuring The Backlace® by Cheri. This year, the 2nd Annual FASHION ROCKS, scheduled to air on CBS on Friday, September 8th at 9PM ET/ 8PM. This event is guaranteed to include the industries' top music, fashion, & beauty!

We are all thrilled and honored to be invited to premier our most popular jewelry product, The Backlace® by Cheri, at this prestigious event," said Cheri Petrini-Hayden, Owner and Designer of Cheridan Couture Jewelry, Inc. "We pride ourselves on our unique and high-quality jewelry designs and can't wait to share them with the world and with over 200 styles, we are sure to have something for everyone!" "My special thanks goes out to Distinctive Assets for giving us this unforgettable opportunity."

Right now, the Company is not revealing the styles chosen for the Gift Bags. The reason...you will know them when you see them being worn by the celebs!

About Distinctive Assets
Established in 1999, Distinctive Assets not only produces the Gift Baskets and Lounges for most major award shows but also provides product placement, product introduction and branding opportunities within the entertainment industry. Services also include Corporate & Personal Gifting for every occasion as well as Event Planning.

About FASHION ROCKS
FASHION ROCKS (curated by Elton John), the gala entertainment special celebrating the best in fashion and music, will kick off New York's Fall Fashion Week at Radio City Music Hall. The second annual FASHION ROCKS is a star-studded concert honoring the extraordinary relationship between fashion and music and features performances by some of the music industries' biggest stars: David Bowie, Destiny's Child (in their last televised appearance as a group), Duran Duran, Billy Idol, Alicia Keys, Tim McGraw, Nelly, Shakira, Gwen Stefani, Joss Stone, The Arcade Fire and Rob Thomas.

About Cheridan Couture Jewelry, Inc. featuring The Backlace® by Cheri
Cheridan Couture Jewelry, Inc., features The Backlace® by Cheri. We are proud to be the original manufacturer of jewelry with the primary focus on the back of each copyrighted piece. We are a woman owned and run, Pittsburgh-based, premier wholesale provider of high-quality, handmade jewelry and are proud to offer very unique jewelry concepts. With imaginative forecasting of fashion trends, the company is dedicated to creating unique and contemporary concepts in jewelry design and composition. This is just one reason why our jewelry has won such an overwhelming acceptance, especially in the bridal industry and with U.S. trend setters!

We all know about the importance of first appearances, on making a grand entrance. You walk into a room, you make your presence known, you captivate your audience. Your neck is graced with a choker; a slender silver or gold chain on which centered is a multi-colored cluster of semi-precious stones….breathtaking. But, as you turn to leave, a long & linear sliver of the same chain, dotted with additional tiny gemstones, runs seductively down the small of your back. No matter how you look at it, The Backlace® by Cheri is the hottest accessory in jewelry. Whether coming or going, The Backlace® by Cheri makes a strong statement of high fashion, sophistication, power and grace.

Our target customers include all stylish and fashion-conscious women and girls nationwide (and worldwide!). With our varied price ranges, customers of all financial backgrounds will be able to afford our jewelry. Our wide variety of bead colors and shapes will also appeal to many different tastes. The principal end users of jewelry are middle, middle-high and high-income women between the ages of 15 and 55 in urban zones. These women are fashion-driven and see jewelry as a means to emphasize and enhance their looks. Women under 21 are usually fashion-driven, but depending on the socioeconomic sector they belong to, price may be an issue. The release of The BackDrop(TM) by Cheri will eliminate this factor.

We very much admire your trend-setting and stylish publication, plus your vast knowledge of fashion, and believe this exciting news regarding our jewelry products will be a great addition to your designer/ fashion information! I hope that you will enjoy previewing our web site at www.TheBacklace.com or www.Backlace.com to view photographs of all jewelry collections, media coverage, and customer comments.

About About the Designer/ Owner...
Pennsylvania native Cheri Petrini-Hayden, creator of The Backlace® by Cheri hand-crafted the first Backlace® in 2004. Since then, the jewelry has rapidly grown into 5 major collections and the business has expanded into the popular Cheridan Couture Jewelry, Inc.

The Backlace® has raced through the fashion scene as the must-have bridal accessory! Each piece is convertible - a choker is worn around the neck in the front with a long chain of semi-precious stones that drape down the back…or vice versa. Each necklace is a copyrighted, custom work of art made from a variety of stones such as freshwater pearls, Swarovski® crystals, opal, aquamarine, rhinestones, Grade A glass, etc. I conceptualize designs for The Backlace® jewelry almost everywhere that I am, from taking a walk with my husband to riding my horse at the stable…I am always thinking of new designs. I am in awe of beautiful gemstones!

The demand for this unique concept of jewelry has been so great that Cheridan Couture Jewelry, Inc. is proud to introduce over 200 exclusive designs, from casual to couture, guaranteed to make your wedding, special occasion, and everyday…perfectly accessorized!

*Cheridan Couture Jewelry, Inc. is proud to use only crystals from Swarovski® (as required by our Component Supplier Notice Contract).

BACKLACE and the BACKLACE logo are trademarks of Cheridan Couture Jewelry, Inc.

All other trademarks and registered trademarks are the property of their respective companies.

For more information contact:

Cheri Petrini-Hayden
Owner, Creator
Cheridan Couture Jewelry, Inc.
www.TheBacklace.com
724-832-1609 (w)
724-433-4733 (c)
"For the woman who wants to make a grand EXIT"