3 Things Your Jewelry Salesman Won't Tell You

Yes, it's true. I used to sell jewelry, but believe me, I wasn't thinking any of these things below. Well, at least after I quit I wasn't thinking them anymore. No. Just kidding. I really was one of the kinder jewelry saleswomen. I was one who you would trust to show your children a pair of tiny gold hoops.

But trust me, I know what the average jewelry salesman is thinking because I used to work at one of the big east jewelry stores. Those stores include Zales, Littmans, and Kays. And here's how jewelry salesmen think as you enter his store.

Yes, and the Sales Goal is walking in now.

Jewelry salesmen have rigorous sales goals that change about every month. Even though the average jewelry purchase isn't over $200.00, a jewelry salesman might have a sales goal of 15,000 dollars for that month. That's maybe a month with a holiday in it like Valentines Day, but a goal of three to four thousand is not rare for a jewelry salesman just starting out in the business. So when he sees you walk in, he is ready and waiting to sell you anything he's got on hand. You think he cares about you as a person? Think again.

He wants the small one, but if I talk to him more, I can get him to buy the bigger one.

Do you think that salesman actually cares about what your sweetheart will think? Nope. A bigger purchase means less work trying to get to the sales goal. Not to mention the sales person will look great in the eyes of his boss.

Yeah, these diamonds fall out, but that's not my problem.

And no, I'm not making this one up. When I worked in jewelry, we had dozens of rings we knew we constantly got complaints about. Think that kept us from selling the rings? Absolutely not. All we cared about was the money. I mean, we sold you a lifetime warranty. If it broke, you just brought it back. We sent it to the jeweler, and hopefully, the you didn't have any problems. Sometimes, you did, but hey it's all about the money.

I can give him a lower price, but not if a higher one is OK with him.

Buying jewelry is just like buying a car. If you don't know to hustle and haggle with that salesman to get the best price ever, you will end up swindled. The same goes with jewelry. Don't pay $100 for earrings when you can pay $50.00. The point is to tell the salesman, you'll only buy it if... Then, the ball's in your hands. Tell him to go down 30, 50 or even 75%. All he can say is no, and usually, because he's got a sales goal to make, he'll say yes to something.