There are four basic requirements if you want to indexed:
1. Page Title - The title of your page is what partly tells Google what your page is about. Google is just a computer so it only understands so much. Keep it simple and you're all set. The most important thing you really need to pay attention to is that the title of your page coincides with the contents of the page. Additionally it helps to have the word of phrase you want to be Indexed in Google in the actual title of your page.
2. META Tags - They are not so much for people as they are for the spiders or bots that search engines use when looking for information. They tell the search engines stuff that only the search engines can see. Some people refer to Meta tags as "spider food" because the spiders that ultimately get you indexed love these tags and it's like feeding the spiders.
There are several META tags, you really only need to worry about three of them. All three are very important:
a) The Title Tag - This tag is where you want to input the title of your page.
b) The Keyword Tag - This should be self explanatory but the keyword tag is where you input your keywords for your page. The only reason you put keywords into the META tag area is so the search engines can see them so it knows what to do with your page.
c) The Description Tag - Like the other tags, we don't do them to just waste time, we do them to talk to the search engines in there own language. The description tag is where you input a description of the page you want indexed. A common mistake with the description tag is to write a description about your whole site. Unless you are working in the main page or index page of your site this will be of no use to you or the search engines.
3. Page Content - Try and write for Google and not for the actual viewer. This holds true for certain aspects of your page and not for other parts. On one hand when you are writing for Google it may get you Indexed quickly and get you to appear high up in the listings. On the other hand if you are writing to appeal just to Google, it may leave the actual viewer of the page in a haze and they will just leave. The best way to approach content is to just write informative, well layed out text and then go back and emphasize certain parts to make it SEO friendly. This basically means just making good use of your keywords through out the content.
4. The Page Layout and Design -Make sure your websites are always easy to navigate. This is not only intended to make it easy for the viewer to get around and appealing to them visually but the HTML code that is used to build it is clean and simple. The spiders and robots that scour the internet are computers just like you are using now. They don't care how fancy your page is. The more clean and simple the code, the better.
Published by Mark Egan
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