5 DVD Packaging Tips for Filmmakers

Choose Minimalistic DVD Packaging
There are plenty of alternative DVD packaging options available to filmmakers. Using these alternative options can help to reduce the marketing and distribution expenses for independent films. Use small disc jackets, wallets or plastic sleeves instead of the standard Amaray cases for DVDs. Many of these disc packaging items are used to store CDs and Data discs. They have a minimalistic design that can also lower the amount of weight taken up by DVD packages. Less weight helps to reduce shipping charges when mailing independent films on DVD.

Use Professional Duplication Houses when Possible
Advances in technology have made it easier than ever for filmmakers to design, create and burn their own DVDs. This is a convenient task that works well in some circumstances but should not be a substitute for professional DVD packaging. Consumer grade DVD burning software and hardware produces inadequate results when duplicating a high volume of discs. Professional duplication companies can help to enhance the quality of DVD packaging for independent films. These services should be considered by filmmakers who are self-distributing of marketing their film to festivals and reviewers on DVD.

Go Green with all DVD Packaging Material
Filmmakers can also save money by choosing eco-friendly DVD packaging over regular case options. There are select duplication houses and retail stores that sell DVD cases and sleeves made from recycled material. The outside packaging may not always be attractive depending on where these eco-friendly DVD cases are purchased. It still beats the alternative of spending money on expensive DVD cases that eventually contributes to pollution. Eco-friendly DVD packaging can also be used as a marketing tool when selling independent films to customers.

Never Skimp on the Design
Many consumers judge a film by the cover, especially when it comes to movies that are unfamiliar to them. It is a filmmaker's job to present their DVD packages in a way that attracts consumers to the film. There are many filmmakers who may be skilled in design software programs or fine art but that does not always translate over to DVD packaging. Hire a professional graphic designer who can create the best DVD cover possible to market your film. The graphic designer should have experience in creating DVD covers for the retail market.

Keep Promotional Material Present
The DVD packaging for independent films has built-in opportunities for filmmakers to market themselves beyond the product. Place the URL address of your website inside the DVD packaging or get it added within the cover design. Filmmakers can also include a business email address on their DVD packages to give fans an option of getting more information about a particular movie. Adding promotional websites or contact information can help filmmakers build an audience and keep in touch with their customers on future productions. It is the simplest form of promotion that some filmmakers skip when it comes time to plan for DVD packaging material.