5 Podcasts You Can Produce to Promote Your Small Business

Podcasts are very simple media productions that typically last about 30 seconds, however, some can last longer. Podcasts are used for everything from promoting a television series premier to updating investors on stock performance. As a small business owner you can utilize the inexpensive advertising capabilities offered by podcasts. Here are five podcasts that you can produce for your company for very little money.

#1 - Secret Sale Alert

To entice your customers to subscribe to your podcasts and to shop more frequently at your store consider producing secret sale alert podcasts. These podcasts can be daily, weekly or monthly. The goal is to announce a secret sale item that will only be announced through your podcast newsletter and that will only be offered to subscribers.

#2 - Product Information

One easy way to increase your sales is to educate your customers about the products or services that you sell or offer. Product information podcasts can answer common questions about products as well as highlight what makes your products better than your competitions'.

#3 - Introductions

Customers select businesses to work with on a number of factors. One of those factors is how comfortable they are with the business. You can develop a familiarity with your customers by producing podcasts that introduce your company players. These podcasts can introduce new and potential customers to your office staff, to the company's owner and to service reps. These introductions should demonstrate what the individual does for the company and what qualifies them for the position.

#4 - Introducing...

Another great use for podcasts is to introduce new products or product lines. These introductory podcasts can be used for teaser campaigns and to announce when the products are available at your store. The teaser campaign podcasts will need to focus on giving brief information about how the product is going to improve life and what the item looks like, however, do not give everything away about the product. When your new products are ready to be released to the public use your podcasts to invite customers to your store for a preview sale.

#5 - General Advertising

In addition to all of the special advertising potential that podcasts offer, they also work well for general advertising. General advertising podcasts will need to be scheduled for regular airing, as well as be available on your website. These podcasts will look and feel just like a television commercial. You will announce the date, time, location and items that are on sale.