6 Tips to Drive Targeted Website Traffic

Generating high volumes of traffic to a website is important to its success. However, it is as important, if not more so, that this traffic is targeted in order to improve the chances of visitors to the website buying the products or services on offer.

Promoting your website requires time, effort and money and therefore in order to be cost effective, you don't want just anyone to visit your site. You want only those visitors who are definitely interested in what you are offering.

Here are 6 tips on how you can build a steady stream of visitors to your website who are targeted to your niche, and therefore more likely to buy from you.

Know your customers. This is a phrase commonly used in financial circles but is as relevant to your marketing campaigns. Ensure all your advertising campaigns are targeted at your customers. Define all your potential customers and use all the relevant keywords in your campaigns. Whether it is Google Adwords or writing articles, your advertising and your articles must contain the keywords pertinent to your niche.

List your website with top search engines and directories. However, list your site in categories that apply to your niche. If your website is about selling a product, ensure you submit your website to the relevant category. People who are then looking for specific information relating to your website will find it easier to find.

Use relevant forums and online groups to advertise your website. By getting to know more about your potential customers, the better you will know where to find them. Go to these forums and online groups where your customers can be found, and advertise your website by having the URL in your forum signature. Do however, ensure that your contributions are of value. People in these forums related to your niche are targeted customers with great potential to buy from your website.

Write articles that are keyword rich. Once you submit your article to the top article directories, they will get picked up by blogs, websites and ezines. You will quickly have hundreds, if not thousands, of back links pointing to your website. It is vitally important therefore that your articles have several of your keywords, so that when people are searching using those keywords, your website will rank high in the search engines. This will help drive targeted traffic to your website.

Advertise your website using your own e-zine or other related e-zines. When you publish your own e-zine, you will attract many potential customers who are interested in what you are offering. Ensure your e-zine has regular, new content and that you also give away free information, such as reports and e-books, to your subscribers. Your website URL should be prominent in all your e-zine publications. Advertise your website in other e-zines with a readership matching your target niche.

Advertise your website on other sites that sell a product or service which complements your own product or service. Identify those with a high popularity rank (PR) on which to advertise.

Use these suggested 6 tips to drive targeted website traffic and you will see your conversion rates increase and thus boost your sales.

John Coates offers more advice in generating traffic to your website in his free Traffic Generation Club.