7 Buzzwords Every Content Producer Should Know

New Words from the Buzzword Dictionary

Pam Gaulin
If I still worked in an office I'd be buying a whole case of the book, The Buzzword Dictionary: 1,000 Phrases Translated from Pompous to English. There are so many that I have worked in the past who are worthy of receiving a copy of the Buzzword Dictionary on their desk.

However, it's not the pompous terms that caught my attention, but the buzzwords that apply to Associated Content and producing content..

The Buzzwords

born digital in the Buzzword Dictionary refers to any documents "not published on paper" but are "created on a computer and distributed electronically." For example, "It is likely that many articles on Associated Content are born digital."

cyberslackers Look up cyberslackers in the Buzzword Dictionary and you will find the following definition: "Employees who use the company Internet connection during work hours to surf the Net, shop, play games, check stock prices, etc." Sentence: "If I still worked in an office, I would be busy writing articles for Associated Content and my co-workers would whisper, "cyberslacker" behind my back."

ego surfing The Buzzword Dictionary says this is "searching the Web to see how many times your name turns up and what others are saying about you." Sentence: "When you Google your name or your articles on Associated Content some might say you are ego surfing." Buzzword Dictionary variant: "narcissurfing: Googling yourself to see where, when, and how many times you name comes up."

keepage: The definition of the buzzword keepage in the Buzzword Dictionary is "the opposite of garbage." An appropriate Associated Content sentence: "Geez, I hope this article is keepage and doesn't end up in the Associated Content Junkyard."

socialize the idea: According to the Buzzword Dictionarythis word means "to spread an idea with the hope that familiarity will gain it acceptance or build a consensus." Sentence: "After I write an article I like, I socialize the idea with social bookmarks."

sticky: The Buzzword Dictionary says that sticky is a "trait given to Web sites with interesting enough content that actually gets you to stop and read it." Sentence: "The writings by the Content Producers make Associated Content very sticky."

thinko in the Buzzword Dictionary this buzzword is "a cognitive error or mistake. Unlike a 'typo,' a thinko occurs solely in the brain and doesn't necessarily transfer to your fingers." Sentence: "Oops, I made a thinko. I better proof my Associated Content article again to make sure it's not a typo, too."

These are just some of the buzzwords in the Buzzword Dictionary. Submit your own at Buzzwhack.

Published by Pam Gaulin - Featured Contributor in Arts & Entertainment and Lifestyle

Pam Gaulin is a freelance writer, journalist (B.A., Journalism), new (and next!) media writer and artist. Associated Content named her 2007 Content Producer of the Year. "First for Women" magazine featured...  View profile

  • A thinko is like a typo, but only happens in your mind.
  • A sticky web site is a good thing.
  • This article was born digital.
The Buzzword Dictionary was published in September, 2006.

4 Comments

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  • Kristina Brewington2/13/2007

    Very cool information here! I have to admit to being an ego surfer on occasion.

  • Amy Brantley11/2/2006

    Wow, really interesting. I ego surf at least once a month.

  • Lee Andrew10/26/2006

    These Buzzwords would also make good track titles for an Associated Content Album.

  • Heather Michelle10/26/2006

    Well call me an ego surfer!

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