A Quick Look at The 1968 Plymouth Fury

Derek Odom
The 1968 Plymouth Fury is a beautiful car, indeed! They measure almost eighteen feet long, and weight in at 3600 pounds. While this combination obviously will not make them come in first on race day, the 1968 Plymouth Fury was not intended to be a race car. It was advertised as a luxury car with a rigid feel and a soft suspension. It lived up to its name.

The entire Fury line came with three engine choices: the 318 cubic-inch small block, the more powerful 383 cubic-inch big block, or the 440 Magnum power house. The 318 offered almost 20 MPG fuel economy and decent power, while the big blocks ate the fuel but would put you back in your seat when the skinny pedal was pressed.

New to the 1968 lineup was a slightly reworked grille area, small, dime-sized parking light/blinkers on the side of the massive beast, and a totally redesigned back end. The interior was very similar to the 1967 year.

Several styles of the Plymouth Fury were offered, including the Sport Fury, the Fury III, the VIP executive line, and the station wagons. Each model boasted the same qualities: a rigid, quiet body, a smooth suspension, a wide, low stance, and sheer size. While this sounds funny to us today, these were actually sought after qualities in high-end vehicles of that era.

The trunk area of the passenger cars was absolutely gigantic. Even with a full-sized spare tire and bumper jack inside, there was still room enough to fit a small Volkswagen. The trunk mat was similar to many in the late 60s, with a tan checker type style.

They could be had with a regular steel top, a stylish vinyl top, or in full convertible form. They could also be ordered with either a column style shift lever, or a console shift style, which was preferred by more of the "Hot-Rod" lovers. The transmission in either style was the venerable 727 Torqueflite three-speed.

Wheels were fourteen inches and came with a variety of hubcap styles, depending mostly on the model ordered. The 318 was a single exhaust system, while the bigger 383 and 440 engines came standard with dual exhausts.

The dome lights in the Fury line for 1968 were located in the rear pillar, and in the dashboard. While they appeared smallish for the vast size of the passenger compartment, they were actually quite effective.

While there were two and four-door cars available, some models, such as the Sport Fury, came only in the two-door style. The cars were a unibody design, and Plymouth advertised that every seam was welded, giving the car an extremely quiet and durable feel.

Even the engine bay was massive. If the car had a small block in it, there seemed to be enough room in there for two more. Even with the much bigger 383 motor, the large expanse of fender wells and unused space seemed to suggest that even bigger motors would work fine.

The 1968 Fury line had dual headlights - stacked vertically, one on top of the other. One set was for regular driving, and when the driver tapped the conveniently placed dimmer switch on the floor with their foot, the extra lights would come on for superior night vision.

I would recommend the 1968 Plymouth Fury to anybody who wanted a bit more safety and style than today's cars have to offer. They can be modified very cheaply, and creating a show-winning low-rider out of a stock Plymouth Fury is only a few thousand dollars away.

Published by Derek Odom

Derek is a freelance writer and author living in Southern California. He does work for a number of places and people. He has an AA in Administration of Justice and is continuing his education in English / Cr...  View profile

8 Comments

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  • Duncan8/10/2009

    I do like that "9" don't I! One more try- The original Fury sales brochure I have that lists the 440 as an option is a 1968!!!! Sorry about the multiple posts/errors. My only excuse is it is late at night.

  • Duncan8/10/2009

    Ackk! Made a serious typo! The Fury Sales brochure IS a 1969 Fury brochure, not 1969!

  • Duncan8/10/2009

    I am writing to offer additional information to what 68Fury said in his comment. I have an original 1969 Fury Sales brochure and under specifications is offered a 440 with a high performance camshaft. And a footnote also states its available in the station wagons with a standard camshaft. And there is no mention of the hemi engine just as 68Fury stated.

  • 68fury1/10/2009

    Nice article but one point the 440 Super Commando was an option on the 1968 Fury line. Dealer order code of 83 at a cost of $137.60. The only exception was if you had A/C w/manual transmission. I know that they did actually ship as I have a Sport Suburban with a factory 440 and the VIN shows it that way as does the fender tag.

    The Hemi was not an option but they do fit as several people have done and we have done to my fathers Fury III fastop.

  • Randy Inman12/29/2008

    They don't make em like that anymore.

  • Lindsay Maddox12/10/2008

    Purdy car indeed.

  • Genesis12/10/2008

    I had no idea you new so much about these cars... nice write up :)

  • Angel Sharum12/10/2008

    I love all the old body styles!

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