A to Z Guide to Increasing Pageviews: A is for Audience

Audience is one of the most important factors to consider when increasing pageviews.

There are different aspects of "audience" that need to be considered when writing content, and promoting it.

Two Best Types of Audiences For Driving Traffic

When you write an article, do you write with a specific readership in mind? Depending on the type of article, the audience may be very broad, or very narrow, or somewhere in between.

1. The Broad Audience

One of the most successful articles are either written for a very broad and general audience, because they will have the greatest mass appeal, and therefore the greatest audience.

When writing for a broad readership, on a topic of general interest, the article still needs to be unique enough and written with an interesting point of view. Just because a lot of people will be attracted to reading it is no reason to spoon them the same information they can read on 10 other web sites.

Add some of your own writing flavor, or disagree with the common opinion of the general interest topic. An opposing view, or an unpopular view about a popular topic will draw pageviews.

When writing for the general interest readers, also be sure to do the following:

1. Avoid using jargon
2. Explain who people are in the article, even when it seem painfully obvious to you.
3. Do not make any assumptions about the audience's knowledge of the situation, the organizations involved, or possible outcomes. Explain everything.

Types of articles to write for the broad readers, and increase pageviews, include general interest news stories, entertainment stories and current issues.

2. The Niche Audience

The niche readership may be smaller, but they are also a writer's most loyal audience. They are the readers that will bring you consistent pagviews.

When a member of the niche audience reads some solid information, or feels they got good or useful advice from an article, they will come back for more.

Usually the niche readership is best served when writers write about very specific experiences or give authoritative advice.

The niche readership includes the people who also relate to the writer on some level. Maybe they are also parents, or bachelors, or work in the same industry, or play the same Wii games as the writer. Whatever it is, there is usually some common bond between the writer and the niche readers.

Types of articles that best serve the niche readership can be anything from a buying guide for a specific age group, demographic or price range, to a tutorial on an aspect of a specific web site or software application. Advice and how-to's can also serve a niche readership. These are useful articles that will increase pageviews.

When writing, you may not be thinking about the readership at all. When writing non-fiction you must think about it on some level. After all, it is the readership that will come and read your content and increase pageviews.

The A to Z Guide to Increasing Pageviews is a 26-part series on how to increase pageviews and gain readership. It was going to be 52 weeks to increasing pageviews, but why spend twice as long to accomplish the same task? Six months or one year? Six months wins, hence 26 ways, in 26 weeks (more or less).