Action Computers, Inc. of Denver, Colorado: A Service Review

My husband and I recently visited a local computer shop, Action Computers, Inc., located here in sunny Denver. Prior to driving across town to patron their Denver location we placed a call to the store to ensure that they did, in fact, have the rogue computer part we needed to set-up my wireless connection in my new apartment. After being assured that purchasing the item would require only a simple stop in at their shop we ventured out into the sunshine to drive down and visit the folks at Action Computers, Inc., and purchase our required item.

Let me take a moment to explain what I expect from my handy-dandy, local computer shop or warehouse.

If I call and you tell me you have the part I need, I actually expect you to have the part in-stock prior to my arrival. While I do realize that getting a customer into your store is the first step to securing additional purchases, wasting my time and my gas only to be told you do not-in fact-have the item I was told was in stock is a really, really good way to ensure I never shop with your again.

Furthermore, I expect that in the event that you do not actually have my promised purchase in-stock that you do not take advantage of my presence in your store to try and secure additional sales; in reality, these would not be "additional sales" at all, considering you do not have the item I required. Additionally, when you can not produce the promised item it is always an excellent fall-back to ensure customer loyalty if you can at least attempt to procure the item elsewhere, rather than advising me to "call back" until you have it.

While Action Computers, Inc., does seem to stock friendly, knowledgeable salespeople and a wide variety of items, I am unwilling to do business with anyone who is more concerned about getting me into the store than factually reporting what is in-stock at their location. As a long-time patron of the Internet and the convenience of computers, I am well aware that the average computer shop or repair shop has lofty prices in exchange for their goods or services.

That being said, I felt that Action Computers, Inc., went above and beyond the anticipated inflation, which was further emphasized by the willingness of the employees to reduce the price tag of a nearly-$600 laptop to a mere $500 if I would purchase it on the spot. Generally, such instantaneous deflation of cost is a good sign that the original price tag was far too lofty to begin with.

As this is merely one person's experience with Action Computers, Inc., I encourage anyone interested in testing the waters themselves to do so. However, due to my strong disapproval of both their sales techniques and their apparent lack of consideration regarding my time and gas I would issue a "Buyer Beware" to anyone looking for a go-to computer shop in Denver, Colorado.