Acura RSX: Why is Honda Getting Rid of Its One of Its Bestselling Cars?

Honda started its more upscale brand Acura in 1986. While Honda was making affordable cars for most price tags they also wanted to appeal to a different market. Luxury cars started becoming more and more popular and the entry level luxury car still more popular. Thus the Acura brand came into being. It was originally started with just two models, the Integra and the Legend. There are many newer models in the Acura family today like the RL, the TL, MDX and RDX, but the Integra remained its pride and joy and it continued to sell. It was later renamed the RSX but that didn't slow down its popularity. It became so popular that it even became one of the most stolen cars in the US. Now after more than twenty years of solid reliability Honda is retiring the Acura RSX. Although Acura made steady sells with the Integra it is time to let go. Because of the unavailability of its parts the Integra was popular among thieves. With the model now being discontinued any RSX owners may want to keep a close eye on their car. They will become rarer in the next few years, but it will certainly still be a high demand car.

So why is Honda getting rid of its one of its bestselling cars? The Integra was originally tailor made to be a bridge model between the high end Legend and the more affordable Honda models. This certainly helped ease consumers into the Acura brand, but now in the 21st century there is no longer a need for this transition car in the market. Acura has now developed more upscale models that it was originally intended for. With other brands like Toyota and Nissan also creating luxury brands like Lexus and Infiniti it is time for Acura to step up its game. This means there is no longer room for the RSX. It is outdated and investing in a newer model would be a step back for the company looking to raise their competitiveness.

As far as the luxury coupe goes there is no longer a high demand. They used to be everywhere, but now the only cars that have managed to hold on are the Ford Mustang and Mitsubishi Eclipse. However, in order to satisfy the demand, should there prove to be one, Acura is considering making their TL Sedan into a coupe. Acura is also considering bringing back the sporty NSX. This would certainly be the top end vehicle for Acura consumers. This is not all Acura has hidden behind its doors. Out with the old and in with the new. We can expect lots of changes from Acura in the future.

Although Acura made steady sells with the Integra it is time to let go. Because of the unavailability of its parts the Integra was popular among thieves. With the model now being discontinued any RSX owners may want to keep a close eye on their car. They will become rarer in the next few years, but it will certainly still be a high demand car.