Advertising Irony: The Value of Human Edited Data for Internet Search Placement Advertising

What wonderful irony: with computer power increasing in a parabolic curve, anything a computer or program can do is de-valued: HUMEN EDITED DATA is to Internet advertising what water is to the desert!

Once upon a time (very recently) the Internet advertising game was a race to find the guy (or the program) that could best optimize a page, build the best 'link-farm', or spam the search engines invisibly. What a sweet, ironic change that that is no longer the case.

You see, anything a computer, or a program can do, can be done over and over again; the same for everybody; potentially millions, or even billions of times over and over again; powerful! But Google, Yahoo, MSN, and thousands others want to deliver to the user (their visitors, upon which their entire business depends) the MOST RELEVENT data, no the most irrelevant 'spam'.

So they look for what is called a 'machine signature', IE: any evidence that the data was generated by a program, a machine, or any mass-productions technique. So now, to get be found on first page search results for a chosen search, the best way to get there is to become the source of human-edited data (one could call it non-spam) - otherwise known as real content.

If you think about it, it is very logical; anything a 'placement', Submission, or 'SEO' company can do; anything a machine or program can do: it must do for hundreds or even millions of people to make a profit.

Does it occur to you that anything that a large number of websites are doing similarly not only creates such a 'machine signature' at the search engines; but also is very (statistically) unlikely to get you on the first page, top ten results for your chosen search terms! To quote another (I believe) great comedic thinker (Jackie Gleason): and as he would surely say in this instance:
'How sweet it is!'

Questions? Write me at http://Israel@rothmanmarketing.com; it is always my pleasure!