AIDA Principle of Press Advertisements!
How to Write a Great Advert!
Attention: The headline of the advertisement must catch the attention of the reader.
Interest: The advertisement should arouse the interest of the reader making them want to know more. The illustration and the opening sentence should generate interest in the mind of the reader.
Desire: The readers must have a desire to obtain the product or the service. This is contained in the main body of the advertisement.
Action: The readers are asked to act on what they have read in the advertisement. In this section of the advert the readers are told as to how they can buy the product or the service.
ADVERT:
"MAGIC FRENCH WINE"
A new " Magic French Wine" has been produced and released in London, by the Queen of Wine, June Sinclair, the wine connoisseur.
A leading newspaper will be giving out free bottles of "Magic French Wine", to a few lucky readers who have the lucky numbers printed in their morning newspapers.
If you are not one of those lucky few to receive a complimentary bottle of "Magic French Wine", call the "Magic French Wine Company", at the Free phone number given below and leave your details.(0800 whatever)
Published by Warren Brown
I am a freelance writer,entrepreneur,life-coach,web-designer,publishing and library Consultant. View profile
- Marry Your Marketing PlanI have said it time and time again that marketing, no matter what type you choose, is a building process.
- Comprehensive Marketing Details Not Found in Beginner BooksIf this is the first marketing article you are reading, go find some other more basic articles and then come back. This data is for the intermediate to advanced marketers.
- In Business Everything is About CommunicationsEverything your business does is part of your communications mix. You have to be aware of all the messages your company is sending.
- Positive Business StrategiesTry these positive driven strategies to empower the way you do business.
- Business Marketing StrategyThe term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your smal...
- Best Open Source Finance Software
- The New Yahoo! Finance: More Content! More Interactivity! More Competition?
- Start Your Own Party / Event Planning Business
- How to Communicate a Marketing Budget that Finance Will Approve
- Basic Marketing Dope
- How to Succeed with Internet Marketing
- Network Marketing - Fact or Fiction?
- AIDA Principle