America for Rent Franchise Plants the IPO Seed

"Let's rent something! You think a movie, a phone, some furniture, a car? Think. Netflix, Blockbuster? Verizon, AT & T, T-Mobile? Cort, Bestway? Lexus, Mercedes, BMW?

Those are so 20th Century, so yesterday, even passé - bordering on jejune. Let's plan a little and get in on a timeshare condo on the beach or a mountain chalet. If we plan it right, we could surf the waves and ski the slopes on consecutive weekends."

"No, locking time down - ahead like that, is too confining, too restrictive - almost like a ... commitment. I almost had a fear of commitment, once. At least that's what the last doc said."

" 'You may suffer from commitment phobia.' Commitment phobic? 'Are you playing the devilette on heaven's harp, doc?' That almost got me."

"But, she never finished. Said she needed a few more sessions, a few more thousand, and then she could guarantee the cure. I figured I could guarantee my own cure - especially from something I didn't have - and keep my 'few more thousand'."

"Sometime, I will think about a commitment. You know, like when I'm about 82 or something. Or maybe, sooner - like when I retire or make the last million I need."

"Right now, I, like you, only have part of one day a week, maybe even only a few hours that I can carve out of my essential, must-do schedules."

"Yet, we do feel an emptiness, an absence, a void in our emotional self, don't we?. We need some thing we can attach to, bond with. We need some thing we can emotionally connect with, something we can...love - and get love in return.

That Michael Clayton slice of life we have to take back. That Mercedes-Benz SLK joyride tease lease expires. The condo's next tenant shows up, demanding the keys. Movies, cars, timeshare condos - just things and they don't get to that spot in my heart, your heart that needs filling."

"So, that's it! We'll rent a 'Spot' - let's rent a pet!"

"We've tried that with a woman, but many women, still, think 'commitment' - when all we want is a little of their 'time.' And those women not looking for the big 'C' just want somebody to touch their 'spot' for a little while and then they're off to another toucher.

Touché, that is so deflating, creating permanent damage to our egos - maybe even making us commitment phobic. So, a Homo Sapien 'she' won't do."

"Well, she might - if she did...but getting 'there' is so time consuming. And, again, no 21st Century man waits for Time - even if it is winging along and getting near. Near isn't here, now - when we want it, so that's out."

He took a quick sip of Absopure bottled water, beamed at the corps of perfectly-cross long legs in the first row of the Press section, and began the PowerPoint presentation for the next program segment.

CEO Takeaways:

Relative or personal commitment: the act or quality of voluntarily taking on or fulfilling obligations. What makes personal commitment "personal" is the voluntary aspect. In particular, it is not necessary that a personal commitment relate to personal interests.

Organizational commitment: the psychological attachment to the organization by the organization member.

Involuntary commitment: the practice of using legal means or forms to commit a person to a mental hospital, insane asylum or psychiatric ward against the will or over the protests of that person.

[The complete ARF news conference and details are being released for public gratification, soon. See "America for Rent Franchise Plants the IPO Seed - Next Uncommitment: ARF's Vision and Marketing Plan to Save America.]

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