American Bible Society Hopes to Reap Rewards of Moral Movie Making and Endorses Hollywood Motion Picture One Night With the King

In an effort draw attention away from the traditional way Americans are sold on products and entertainment today, The American Bible Society (ABS), www.americanbible.org, has endorsed the feature film "One Night with The King" based on the biblical Book of Esther in the belief that value-based Hollywood-Epic style films can capture the hearts, minds and market share of today's generation.

The film, starring Tiffany Dupont as Queen Esther, Luke Goss as King Artaxerxes (Ahasuerus), and James Callis as Haman, and an all-star cast including Tommy 'Tiny' Lister, John Noble, Peter O'Toole, John Rhys-Davies and Omar Sharif, is scheduled for release to over 1,000 theatres on October 13th.

Dr. Robert Hodgson, Dean of the Nida Institute of Biblical Scholarship at the ABS, said, "The picture is both inspirational and entertaining. The timeless story of Esther has been translated into a language that will reach millions in a population that is typically untouched by the word of G-d. That language is film, and we believe that the generation of the 21st Century is hungry for this, and is rejecting the insulting nature of today's programming."

The American Bible Society, a group whose mission is to make the Bible available to every person in a language and format each can understand and afford, has whole heartedly endorsed this movie. ABS also believes the film will be accepted by all Bible based religions as 'accurate to scripture'. ABS's Nida Institute for Biblical Scholarship has endorsed the movie as true-to-Scripture and says that it advances the mission of ABS by making biblical stories and the Bible more accessible and appealing to people throughout the world.

"The film will inspire a whole new generation with its timeless message from the Scriptures - God raised up a poor orphan, a foreigner among her enemies, to rescue her people from annihilation," Dr. Hodgson said. "This film lifts Hollywood's tradition of biblical epics to a new level and we expect that its box office performance will set the bar for other studios to follow."

The production company, Gener8xion Entertainment, together with its Chairman and CEO/Producer, Matthew Crouch, has been developing value-based programming on a Hollywood-level and sees this market as the growing force in the coming years.