An Elevator Speech Formula that Works Every Time

How many times have you been at an informal gathering and someone simply asks "What do you do?" Quickly you respond, "Well I'm the Doofus of the whatcha-ma-call-it that is responsible for the thinga-ma-jig". At least that is what your formerly interested highly influential person hears!

Elevator pitches or speeches are designed as conversation ice breakers that stimulate interest and ascertain disinterest in a very short period. It allows the person to follow up to learn more about the topic or opportunity while at the same delivers a concise message that sticks.

The term elevator speech was coined from the scenario of getting on an elevator with someone where you have their attention briefly (until the doors open). In a corporate scenario you may be rubbing elbows with senior leadership. In a social setting it may be a key decision maker that could unleash capacity for action.

The key to effective elevator pitches is to have a simplistic formula that works broadly across many subjects while laser focused on benefit to the listener. The absolute best template I have found for elevator pitches is the following:

You know how (identify the problem)? What I do is (offer the benefit or solution).

Let's take a few real life examples. A financial planner. Without this template you could really lose someone. How about something like this?

You know how people have lost a large portion of their nest egg? What I do is help them discover a quick way to recover their losses and sleep easier at night.

A mechanical engineer in government say something like the following:

You know how things don't seem to last as long any more? What I do is help our team produce quality products that saves the taxpayer money.

Let's say you are an entrepreneur that has a really neat idea to save energy and you desperately need funding or your foot in the door of an investor. While in the elevator you recognize Warren Buffett. This is your chance to sink or swim. Warren attempts to make small talk and gives you an open door with a simple comment like, What's new with you? Quickly you remember your formula and deliver some of the best verbal judo that has slipped pass your lips.

You know how our country is so dependent on energy? What I do is reduce consumption by 60% and deliver exceptional value to investors. You know anyone interested?

Ka-ching; the elevator doors open and so does your relationship with a much needed investor.

As with anything, this will take a little practice. I have attempted to keep it simple without losing effectiveness. I have used this formula for years and it has really opened doors for me. I hope you have great success with it and I would love to hear your feedback. Give it a try and leave a comment on your result.