Apple Unveils New IMac

With college students soon to return to their college campuses and the holiday season just around the corner, Apple CEO and chief guru, Steve Jobs, unveiled the newest iMac desktop computer at the company's headquarters in Cupertino, CA recently. With its sleek lines and slim size, the new iMac will boost Apple's already growing revenues line as customers become Apple brand buyers.

With the millions of customers who already own iPods and iPhones, look for the iMac to see a surge in new customer buyers who have become so found of the Apple technology, that migrating from a personal computer like Dell or Hewlett Packard will become a non-threatening issue. Since Steve Jobs' return to the helm of one of technology's most recognized brands, Apple has churned out well-received, but computer held significantly less market share than their personal computer rivals. In fact, though Apple rates higher in most areas, the iMac only has about five percent of market share in the desktop computer market space.

In the new iMac, customers will find no screen smaller than 20 inches. With screens from 20 to 24 inches in length, Apple gives customers a wider viewable screen than its competitors. With its unique, all-in-one design, the new iMac is the perfect fit for today's college or high school student whose need for computer power but lack of space makes the cumbersome desktop a space glutton. Apple, always one to be different also made the iMac environmentally friendly, with its recyclable glass and aluminum casings.

Made from a single sheet of aluminum, the iMac is devoid of lines, seams, or screws. With its glossy, widescreen display, the iMac makes viewing videos and pictures a natural experience. The new iSight camera is built into the iMac compartment. With its image quality and background technology, Apple intelligently scales the picture quality to match the bandwidth of the user. The iMac system will be run on the Intel processor for the first time. All former iMacs ran on processors built by International Business Machines (IBM).

Another way Apple sets the iMac apart is its inclusion of a suite of digital lifestyle applications called iLife '08. In iPhoto, users of the iMac will be able to organize almost 250,000 photos with full editing capabilities. In the new GarageBand, users can build their own band via the Magic GarageBand component. Also, those serious about their music will be able to do multi-take recordings as well as adding structure to their songs with a new arrangements install. The iMac's movie application, iMovie is as simple as the iPhoto application. With drag-and-drop simplicity, iMac users are able to merge videos together and create DVD's or uploads to Youtube. For those who own web sites or do their own blog, the new iWeb application is the perfect fit. Installed with Apple-designed templates, web designers are able to customize all the templates to fit their needs as well as laying live content inside of them.

With a MSRP of $1,200 - $1,800, the iMac is reasonably priced for the system that you receive. In fact the 24 inch iMac dropped in price by $200 from the version sold last year. The iMac's popularity seems to be growing as Apple posted sales of almost 700,000 desktops during the third quarter. These sales brought in revenues of $956 million. With growth that has surpassed the market by two to three times, Apple is well positioned to see increased sales as owners of iPods and iPhones look for seamless connections between devices.

In fact, while Jobs was announcing the new iMac he also said that the iPhone would be receiving a new button that allowed for push upload of photos taken with the iPhone directly to either the new iMacs or Apple's data or web service.