Article Directories
Article directories are a great way to add great content to your site. You can visit the vast number of directories out there in cyberspace and pick and choose the articles that work best for your niche. I've found articles I've written for directories that have been picked up and posted on a number of sites, so I know it's a good strategy to keep in mind. The author is happy to see writers utilizing their work, and the blogger has fresh content for his/her site. That's what you call a win-win situation.
There are hundreds of article directories, if not more. A few of the popular ones are: EzineArticles.com; AssociatedContent.com; Suite101.com; Helium.com; Examiner.com; iSnare.com; and ArticleCity.com. They all have a search feature that will make it easy to find the type of articles you are looking for.
Please keep in mind though, you must keep the article intact - this means keeping any and all bylines and links. Otherwise folks, it's called plagiarism.
Ghostwriting
Ghostwriting is about providing you with great content, articles and more; with you getting all the credit. This is the perfect strategy when you want that personal touch and when you want an article or story to reflect you. It is collaboration between the GW and the author. Providing the GW with facts, impressions, or ideas will help him/her create an article that will seem as if it's coming from you.
If you're stumped, the GW can come up with her own ideas for articles and content. You're in the drivers seat.
While it's true that you can post articles from article directories on your site (if you do this, again be sure to include the author's byline), it's important to create your own platform also. The only way to become known as an expert in your niche is to let others know that you know what you're talking about. This means providing information with your own personal style, or at least with your name on it.
You can also work with a ghostwriter to create e-books to sell, or offer as freebies on your site. This is a great way to entice readers to subscribe to your site, increase your mailing list, and become known as an expert in your niche.And, don't forget about your email campaigns and newsletters; ghostwriters who are familiar with copywriting can help you keep your mailings updated with fresh and informative information.
Published by Karen Cioffi
Karen Cioffi is an author, ghostwriter, freelance writer, and reviewer. She is founder and manager of VBT - Writers on the Move, co-moderator of a children's critique group, on the team at DKV Writing 4 U, a... View profile
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