The Cygnet will be sold to current Aston Martin owners. So, that means that chances are that you, the reader, can't buy one! If you're privileged enough to own an Aston Martin, then you have permission to buy it. But why would you?
Aston Martin has always been a sort of James Bond celebrity companion. It's always been for the guy in a black suit and tie, with a gun in one hand, and a girl in another. It's bought in Europe by what they call "footballers." These guys tend to be big and built - they suit the personality of the car well. But will they be able to drive the Cygnet in public and keep their dignity?
For a first, especially what the Cygnet is, is an IQ wit fancy tail lights, a fancy set of fenders, and a bigger price tag. And the one in the official picture sent out by Aston Martin is pink! Perfect - so now, every Aston Martin owner either lives in San Francisco, or is a small blonde woman, preferably from Los Angeles.
Another factor about the Cygnet is its lack of power. Aston Martins these days produce up to 500 horsepower. The Cygnet will rival the Mini. That means it will probably produce around 150-170 horsepower. That's not the only problem though - the Cygnet is not a good looking car. It doesn't look like an Aston Martin, and it doesn't have the characteristics of an Aston Martin, apart from a little grill work and side vents.
The way I see this is Aston Martin took a step towards marketing. They just did it for the heck of it! First, they can't sell it to general public because it's only available for current Aston Martin owners. Second, if they didn't do it to fill a gap in a market, because I'm sure it won't make profit, why did they do it in the first place?
I can see only one reason: so that anybody who currently owns an Aston Martin can drive around proudly in their low rent Aston Martin squeaking these words on top of their lungs: "I've got an Aston Martin!" Because most of the time, cars such as a DB9 or a Vanquish are locked up in a garage, and only come out on a special occasion. Now though, Aston Martin owners can go around waving the Aston Martin flag, even though they're driving a jumped-up Toyota IQ.
Published by Serge Pupko
I've been into cars for a long time now. It started as a little kid when I started drawing cars for fun. My cars, though, did not have guns and fins on them, well, most of them didn't, to say the least. I fo... View profile
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