Aura Pure Organic Aromatherapy Shampoo from Sally Beauty Supply - Review

The shampoo that makes my hair look it's best is Aura Pure Organic shampoo with pure botanical essentials. It is considered an aromatherapy shampoo because of its pleasant scent. It is for all hair types. Aura pure organic shampoo comes in a 15 oz. or 33.8 oz. plastic bottle. I purchased the 33.8 oz. from Sally Beauty Supply for just $7.99.

The description on the back of the bottle reads, "Gentle cleansing formula for all hair types. Seventeen pure plant extracts fortify and nurture hair. Powerful anti-oxidants, vitamins A, C & E strengthen and protect against damaging environmental pollutants and sun damage."

I have long curly hair that tends to be dry so I know about hair care products. If your hair is going to look it's best you need a professional product. Aura shampoo is definitely a product that will keep your hair looking it's best. I have been told it is very similar to Aveda in ingredients, but is less expensive. You cannot find it at the grocery store, it is only sold by professional hair care establishments like Sally Beauty Supply. It is made by Zotos International, and they have an entire line of Aura aromatherapy products. Aura has numerous types of shampoos, conditioners, sculpting gels and even perms.

The only con to this product I can think of is that they are advertising this as a pure organic product. I don't agree. My hand almost went into cramps after typing in all the ingredients below. Ingredients like propylene glycol are approved by the FDA, but I guess I would just expect more from a pure and organic shampoo. As you can see they also have some healthy ingredients as well. Such as the carrot, flower, lavender, lemon, tea tree, almond, soybean, and castor oils. I would still give this shampoo a high rating because the bottom line is that it makes my hair look good.

Aura Pure Organic ingredients:

Water (aqua), sodium laureth sulfate, cocamide MEA, calendula officinalis flower oil, chamomilla recutita (matricaria) oil, lavandula angustifolia (lavender) oil, geranium maculatum oil, daucus carota sativa (carrot) oil, citrus medica limonium (lemon) peel oil, melaleuca alternifolia (tea tree) leaf oil, prunus amygdalus dulcis (sweet almond) oil, rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, lavandula angustifolia (lavender) extract, Eugenia caryophyllus (clove) flower extract, citrus grandis (grapefruit) seed extract, aloe barbadensis leaf juice, glycine soja (soybean oil), polysorbate 20, peg-40 hydrogenated castor oil, citric acid, retinyl palmitate, absorbic acid, keratin amino acids, glycerin, hydoxypropyl methylcellulose, disodium wheat germamido peg-2 sulfosuccinate, cocamidopropyl betaine, acetamide MEA, lactamide MEA, peg/ppg-18/18 dimethicone, guar hydroxypropyltrimonium chloride, tetrasodium edta, iodopropynyl butylcarbamate, propylene glycol, sodium chloride, DMDM hydantoin, citronellol, limonene, geraniol, linalool, fragrance