Automatic Distribution | the Creative Revolution | Google Tightens

Google did 25 Billion last year in ad Revenue: and paid out near that much again in payouts to owners of websites with high quality content and Google Ads ads on them, with 75% of the PPC revenues going to the website owner (content producer). Anybody can get an audience. Think about that: you can be heard!

The fact is: we would rather hear from each other than the main stream press, as indicated by the fact that You Tube is the second biggest search engine, bigger than all the networks combined.

What has changed in 2011?

• "The Man" no longer can edit, control, or even tax the airwaves
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• A press release is a blog post on any well optimized blog
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• Nobody reads the "Press" because is it low quality, manufactured, out of date, yesterdays news
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• Any idiot, correct or not, can be heard if he is popular!

When I was growing up people would say:

"It is not what you know, it is who you know." That is no longer true. Now: I can show anyone with a mind and a personality and a command of the language how to have a very loud voice by themselves, and potentially an even louder voice as part of a group: even to ROAR as part of a niche team.

I have students and workers and clients all over the world, because I can. What I have been predicting for years has come about in the middle east: the Internet has educated the world.

Ladies and Gentleman we are living in a time of the greatest individual freedom, access to information, and ability to be heard in the history of the world:

• Wherever you are, if you have a connection, you have a voice
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• If you are popular, Google will sell the ads and give you 75% of the money, you need no other business plan
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• If you have something to offer that anybody wants, you are in business
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• Cost of entry lowest ever
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• Competitive advantage has shifted from size to speed
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• New is in, old is moldy
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• Fortunes are Changing hands, age-old conventions are being changed

Opportunities for profit abound in the new marketplace shakeout - the media has moved online. Billions of dollars per year of advertising dollars and ridiculous amounts of power and influence are in flux. In our lifetimes, we will see more equality and freedom, in politics, and in business: a more level playing field than ever before. This new marketplace will favor early adopters and innovators. The cost of entry, a website, or even a part of a team website; the potential reward: gosh!

With Google saying just days ago that they are tightening up on "Content Farms" that distribute original low quality content, now is the time to re-evaluate your entire internet strategy: are you making your online decisions with "pack mentality?"

1. Did you plan your advertising based on what a lot of people in your industry have been doing, eliminating any competitive advantage or innovative advantage that you may have been able to manufacture?
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3. Do you get advice from competitors, forgetting the special interests of the source?
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5. What is better about you?
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7. What is smarter about you?
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9. What is more high-tech tan the other guy?
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11. How are you nicer?
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13. Are you doing what everyone else you compete with is doing?
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15. Do you like to fight?!

Automatic distribution is brutally fast: there is no substitute for actual speed and creativity in real time in this marketplace. If you understand what this means to the creative (and not necessarily born into money) among us, it will inspire you!

>>>from the 2011 Rothman Guide to Guerrilla Marketing free online e-book>>>

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