Avni's Spring 2011 Women's Wear Collection

For every woman who defines herself as an individualist, who views her wardrobe as a means of artistic expression, who is conscious of how her consumerism affects the world, and who wishes to celebrate her femininity with strength, Avni is a designer who speaks her language. I came across this burgeoning designer through Real Housewives of New York City Alex McCord and Simon van Kempen's Facebook page. After viewing a clip of Alex McCord on the Rachael Ray show in which she was wearing an Avni creation, I hopped on to the Avni site for a peak and became an instant fan.

What You Can Expect From Avni

According to Avni's website, in each and every Avni design you'll see hand-made artisan fabrics which have been dyed and/or woven by individual artists in India and Bangladesh using centuries old techniques.

Avni's use of local artisans not only helps to economically stimulate the local artisan fabric-making industry but also helps to keep the family tradition alive and at the same time maintain an environmental consciousness.

Avni's Spring 2011 Women's Wear Collection

Colors

Earth tones are big in Avni's spring collection; brown, gold, taupe, and beige all make prominent appearances.

Cold tones chalky grey and lavender balances the warmer earth tones.

Fabrics

You'll see a shimmering light reflective quality to Avni's fabrics which lends a deeper romantic quality to the ultra feminine silhouettes and gently softens the angular more masculine designs.

The signature characteristic of Avni's fabrics is a rich texture and the spring collection doesn't fall short with tactile textures with soft wave-like undulating drapes for the perfect contrast.

Luscious silks pepper the collection with luxe appeal and provide the perfect texture for the head and neck scarf accent pieces.

Designs

Angular cut suit jackets featuring ruched slightly puffed shoulders teamed with softly draped short skirts. This jacket look gives a nod to the 70s glam and 80s retro looks of late as well as the emerging trend of body morphing, which according to Trendstop http://www.trendstop.com/ , we will see more of in the coming year or two. Combined with the modern skirt hem design, this type of jacket skirt combo will keep you androgynous and modern and retro-chic all at the same time.

The spring collection also boasts curve hugging sleeveless sheath dresses with gorgeous border prints for a simple-cut classic look with expertly crafted patterns. If you're not much for boundary pushing fashion wear, this is a wonderful Avni look for your spring wardrobe.

For easily wearable separates, Avni offers figure flattering beautiful halter tops which can be paired with her sleek fitting ruched pants and solid colored shells which she pairs with exotic matching head and neck scarves. I encourage you to check out her spring line http://avnifashion.com/the-collection/ directly on her site because description just doesn't do her clothing justice.

Avni's Spring 2011 Women's Wear Collection: Conclusion

Avni is the quintessential modern woman's designer, combining ancient traditions of craftsmanship with bold new silhouettes and a modern of-the-moment environmental consciousness. She doesn't pin today's woman down to any cliché, she allows a woman to be sharp or soft, bright or muted, feminine or masculine according to her daily mood or personal character. Most importantly, Avni allows the woman to make the clothes and not the other way around.

Related Sites:

Avni Fashion

Sources:

All specific information about Avni and her design practices was obtained from Avni's official site.