Backpage Advertising - 3 Simple Tips to Increase Sales when Placing Ads on Backpage

Backpage has been a means of serious revenue for savvy marketers that have taken advantage of this valuable resource. Follow these three simple tips to make it work for you:

1. Keep the headline and body of your ad vague.

The best ads do not sell. You are making a huge mistake if you try to promote a product or service in your ad headline or body. A good ad will grab someone's attention and create a tremendous amount of curiosity that will drive them to your capture page (See www.RejectionFreeMarketing.com for an example of an effective capture page).

If you try to sell your product or service in the ad headline or body, the prospect will have enough information to make a decision and that decision will usually be to move on to something else. The goal of your ad when using backpage should be to have them follow your link back to your capture page.

2. Include an image in your ad.

Studies have shown that ads with images have a higher click rate. It is also helpful to hyperlink the image so that when a prospect clicks on the image in your ad they will be directed to your capture page.

3. Brand yourself.

Placing effective ads on backpage can result in massive traffic to your capture page. But if your capture page is a generic, company self-replicated website, your income results might be average at best. After all, why should a prospect buy from you if they can find thousands of sites exactly like yours?

Your capture page should be more about who you are and what you can do for them. You will increase your sales by branding yourself as an expert in your field. Sell yourself. Show people how they can succeed by working with you. You are unique and have special qualities that nobody else does.

Your capture page should also offer something of value for free in exchange for their name and email address. They are not ready to buy just yet. You still need to earn their trust. A friend of mine referred to it this way...You would not ask a person to marry you on a first date. Business relationships are no different.

Do not ask a prospect to buy from you on your capture page. You just want to establish a relationship of trust first by giving them something of value for free when they submit their name and email by opting-in to receive the free offer.

Once they opt-in, they will be forwarded to your bonus page where they can learn more about you and how you can help them succeed. Your auto-responder messages can then follow up with them and give them more information that is helpful as well as introduce them to more information about you. This will brand or establish you as a knowledgeable source of information and as the type of person that a prospect would want to work with.

Follow these three strategies and you will increase your sales and have more happy customers that will continue buying from you as long as you deliver on the promises you make.

Good luck and never give up on chasing your dreams!Nicholas J. Lang is married to his best friend and has three energetic children. He teaches Biology and coaches sports at the high school level because he loves it and feels that it is the best use of his time away from his family. He enjoys spending quality time with his family, taking trips, the outdoors, fly-fishing, watching movies, reading, and relaxing. He runs a successful business as President of BHF Solutions, Inc. He believes that he can help you get more of what you want out of life. To discover more about how he can do that, visit: http://www.RejectionFreeMarketing.com