Banned "Gay" Super Bowl Commercials
CBS Denies Gay-themed Commercials
Now I am not one in support of the multi-million dollars spent on thirty seconds, but I do enjoy the laughs. A few commercials, as always, have been banned. In previous years, as well as this one, many commercials are banned due to being too racy or the company cannot afford the three million dollar spot.
A few commercials that were banned for the 2010 Super Bowl contained homosexual references or images. Here are two commercials you did not see this Super Bowl.
Go-Daddy's Lola
After Larry Jones retires from football he begins his own website selling a line of lingerie. The catch: he's an extremely effeminate African American male. The commercial shows off his success at selling his line through his huge house, pool, hot rod, and beautiful women (even if the connotation is that he's into a different sort).
Watch the Go-Daddy ad.
Man Crunch's Bromantic Kiss
Two buddies are watching the game when their hands grace one another's and suddenly find themselves lip-locked while the third buddy questioningly stairs at the camera.
Watch the Man Crunch ad.
Besides the fact that two men are making out, it is believed that Man Crunch was not able to afford the spot (although Man Crunch denies that).
And as a side note: I found it funny when a Youtuber pointed out in a comment that the African American man was munching on fried chicken. I doubt that was why it was banned. though.
I have not put my own thoughts on why these commercials were banned, but have simply brought the information to you. In the comments, tell me your thoughts. I understand that the Super Bowl is a man's sport, but what does the intolerance tell you about the acceptance of American society in reference to homosexuality? What would you say if you saw these commercials on Game Day? If you do identify as homosexual, how do you react to the commercials?
Despite the many arguments that have already begun in the comments of the You Tube postings, these commercials have got people talking, even if it is heated. And talking is the first step to some sort of meeting ground.
Published by Christopher Content
Freelance writer, photographer, aspiring author, and student at Carleton College. Experimenting with various social media and writing sites. View profile
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11 Comments
Post a CommentMy verbose self got cut off, but yes, that last word was "masturbation." And I was going to finish with "but that's neither here nor there." Which, come to think of it, is a really odd expression I must've picked up in the South. And now, ironically, I'm dedicating another comment to something "neither here nor there." Oops.
Hm, I guess I have the opposite position of Christopher. Most kids in the U.S. are going to be exposed to heterosexual displays of affection by the time they're 6, 7, 8, whether in their own home or in Disney or in the supermarket or wherever. There's a spectrum of sexual behavior and while I would certainly include kissing in there, I see no reason to create lower standards for censoring homosexual displays of affection categorically. Like you, I agree that if we're going to delegitimize queer sexuality, then let's keep heterosexual sexuality off the airwaves, too. But I'd certainly set the bar higher than kissing (even passionate) in either case. If kids are going to receive messages about sexuality (and I think they should, even if these messages are just as confusing as sex is), let them be diverse. Give as many people as possible something to identify with.
On other hand, I'm pretty radical about anti-censorship and sex positive sex ed. And teaching kids about masturbati
Thank you for the comments below. I feel that, if it is not OK for children to see two men making out (which I DON'T believe is OK) then it is not alright for a man and a woman to make out either. Keep sex away from the game, at least on a day when families are watching together. Maybe a commercial with something a little harder to pick up by children would have been better, just a glance or something like that. But I don't think the problem was really with the content as much as the targeted audience (or rather the non-targeted audience who's disapproval would have been too loud).
It's absurd.
I am conflicted by the whole thing but good article Chris.
That is very interesting. I'm not gay but I have two cousins who are. I'm conflicted. I would be no more offended at gay commercials than I was with the Janet Jackson incident several years ago and I probably wouldn't be offended by that either but my son watches the game with my husband. He's 6, sharp as a tack, and asking questions. We haven't taught him about sex yet and I don't want to confuse him. If he saw two guys kissing, he would be very confused. At the same time, isn't it like 10% of the population who identifies themselves as being gay? I'm sure the number is probably higher but I don't like that they are ignored. It's a tough call but one probably aired in the best interest of caution. IMHO.
Superb info!
I think banning the gay dating commercial was wrong. I also heard they made the Dante's Inferno video game change the commercial around. It went from "Go to Hell" To "Hell Awaits" as the tagline.
Wow, I hadn't heard about this. I would have been in favor of showing the commercials.
I didn't even know about this, Chris. Cheers.