Banned PETA Superbowl Commercial Too Explicit for TV?
Watch the Video and Decide If NBC Made the Right Call
Is NBC trying to avoid controversy? Remember Janet Jackson's wardrobe malfunction 5 years ago?
It was just five years ago that the Superbowl was mired in a scandal involving Janet Jackson and Justin Timberlake. As they sung to the lyrics of "Rock Your Body", the lyrics rung true as Justin Timberlake grabbed at Janet Jackson's bodice and sung that he was "gonna have you naked by the end of this song." Sure enough, it was the breast pop heard and seen around the world, and prompted a FCC investigation into the incident. Both denied prior planning of the now infamous wardrobe malfunction and the fine against CBS Network was eventually reversed. The wardrobe malfunction incident, from start to finish, lasted 4-1/2 years by the time the FCC reversed the fine and litigation ceased.
Perhaps NBC ad executives did make the right call. Surely the sexually charged PETA ads wouldn't mesh well with the Superbowl's family friendly gridiron action? Many Pittsburgh Steelers fans live in Pennsylvania, which, as anyone who followed the 2008 presidential election knows, is rife with constituents who cling to their religion (and their guns). Seeing sexy models rubbing eggplants, pumpkins and asparagus suggestively on their body may not sit well with the evangelical fans. Considering that the crux of the Janet Jackson wardrobe malfunction was in response to the notion that the Superbowl was a family friendly television event, it goes without saying that models fornicating with vegetables might not be well received by a father and young son trying to enjoy the game.
Sources:
View the video here: http://www.usnews.com/blogs/fresh-greens/2009/01/27/hot-peta-ad-banned-from-superbowl-sex-doesnt-sell.html
http://www.associatedcontent.com/article/1424036/janet_jackson_wardrobe_malfunction.html?cat=14
http://www.associatedcontent.com/article/915577/fcc_fine_reversal_for_cbss_super_bowl.html?cat=17
Published by Carly Hart
One of AC's Top 1000 Content Producers, Carly Hart's interests include news, politics, parenting, frugal living and consumer related issues. A Featured Contributor in the Shopping and Fashion category, she... View profile
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13 Comments
Post a CommentInteresting :) Sheri
NBC trying to avoid controversy? LOL! Great article!
It's extremely inappropriate for family television. I'm surprised PETA thought they could get away with it. Excellent report!
This commercial is making more news for being banned than if it got aired, probably!
How bizzarre! PETA is insane to try to air an ad like this.
Guns and broccoli - I was raised in PA, I know all about gun totin'! I don't think Pennsylvanians are ready to give up their meat (or guns). :)
Maybe we non-guntoting, secular Pennsylvanians can compromise and begin clinging to green, leafy products instead.
I wasn't sure about the whole PETA thing but now that I watched the commercials, I am beginning to really question that organisation. What level of intelligence does it take to realise that children will be watching the super bowl. PETA is supposed to be an organisation that is supposed to be fighting for ethical treatment of animals. I think ethical treatment of animals and appropriate TV commercials go hand in hand. If you want to be fair to animals, you have to be fair to children at the same time or be a hypocrite. If PETA cannot realise that the commercial is suited for the audience, it makes me really question the authenticity of the entire organisation. It doesn't take a rocket scientist to realise that the best place for that commercial is in a show that grown-ups will watch without their children.
I disagree with the decision but I don't work for NBC so, my opinion doesn't matter. There have been other sexually suggestive commercials in the past Super Bowls. Great report =)
I didnt' watch it, but sounds like it should be banned.