Basics of Internet Marketing

As with traditional marketing, Internet marketing relies on a mix of four variables: product, price, place and promotion. Because of their similar first letter, they can be called the 4 P's.

For effective marketing, you must play a mix of the 4 depending on the results you want. How you approach the customer is essential. A site attractive and well thought brings credibility essential in Internet marketing.

After the sale, you must bring added value to your product by providing quality service (monitoring of customers, be accessible, answer questions, etc.). Consumer satisfaction is one of the foundations of successful marketing.

"P" as the product: the idea that can bring big:

The aim of each company is to transform an idea into profit. At the beginning, when you have a product concept in mind, ask yourself the right questions:

- What is the product or service?

- Which market is the product in?

- What/Who is the competition? Is it important?

After finding answers, the more difficult is still to come. You must always think about these three basic rules:

1. The customer does not buy an idea, but a concrete product.

2. The customer does not buy a product for what it is, but for all that it brings and does.

3. The customer does not buy features, they buys advantages.

Relying on a score, the results meet a large number of consumers.

"P" as prizes: how to set an attractive price?

Pricing your product is a milestone. You must first define what category it is:

- Is it a product with high added value (a novelty, a great know-how, etc)?

- Is it a traditional product, already?

- Is it a consumer product (no big difference)?

Depending on the category chosen, a price must be decided. One problem is finding a balance. Too high a price could discourage some potential consumers and too low could make some doubt the quality of your product.

"P" as the spot: how to create a profitable site?

To create a profitable site, you must first understand the motivations of consumer purchasing.

There are four key factors to know:

1. Quality.

2. Security.

3. Conviviality.

4. The search for meaning.

All these factors should be taken as a whole. The fact of neglecting one can be bad for your business on the Internet.

You must first write sales page that will capture the attention of the visitor, and encourage them to continue reading. Thereafter, to put at ease, you should not hesitate to publish your results.

In content of your sales page, you can insert testimonials of satisfied customers in your product (about two or three). The feeling of trust and quality will be present in the mind of the visitor.

From a general point of view, tell the client by saying that you understand their problem and you have a solution just for them (use as often as possible the word "you").

"P" as promotion: the art of attracting people:

The promotion is a key factor of success on the Internet. The goal is to successfully make an announcement like the products you sell.

A good product and good price is not sufficient enough for large profits. It is essential to make the promotion in demand in the short term.

First, you can attract visitors using ads. One effective ad campaign us Google ads. They let you in a matter of minutes to set up a very effective campaign.

But having thousands of visitors does not mean that you will make sales. You must "charm" the consumer by offering special offers (3 for 2, contests, free samples, rebates, etc). In addition, if you specify the closing date of the promotion, the number of sales will increase considerably, because nobody wants to miss a good deal.