Beauty + Brains = Cheri Petrini-Hayden

Please forgive me for getting a little soft here but the Italian in me always causes me to go weak in the knees in the presence of a beautiful woman when I see one. Having said that, business woman Cheri Petrini-Hayden isn't just another pretty face. Anything but. Not only has she got the brains to match, she is very easily, in my opinion, one of the youngest, smartest and most effective international manufacturing negotiators and consultants in the US. A beauty who is not only business savvy, but is smart enough to know the importance of passing on lessons she has learned to anyone who will listen. As her business accomplishments speak for themselves, click here to see for yourself Click here: News, I would like to introduce you to the woman behind the impressive success. So who is this brainy bombshell?

Cheri Petrini-Hayden was born February 13, 1975 in Greensburg, PA. She is the founder of the popular CHERIDAN COUTURE JEWELRY, INC. & CHERIDAN COUTURE JEWELRY, L.P. a multi-million dollar jewelry wholesale company which features "The BACKLACE® by Cheri" and "The BACKDROP by Cheri" www.thebacklace.com. Petrini-Hayden was a driven, straight-A high school student who later earned a B.S. in Genetic Engineering and Chemistry. And not in any ordinary college, but in the prestigious private Cedar Crest College in Allentown, PA.

With virtually no business knowledge, Petrini-Hayden created her empire from the ground up, and all on her own. Her pride in being the original manufacturer of jewelry with the primary focus on the back of each copyrighted piece resonates with every breath she takes. Her Company is "a woman owned and run (by Petrini-Hayden), PA-based, premier wholesale provider of high-quality, handmade jewelry and is proud to offer very unique jewelry concepts. With imaginative forecasting of fashion trends, her Company is dedicated to creating unique and contemporary concepts in jewelry design and composition. This is just one reason why Petrini-Hayden's jewelry has won such an overwhelming acceptance, especially in the bridal industry, with celebrities and with U.S. trend setters!" From Trademarks, Copyrights and branding, to jewelry design, to photo shoots, to hiring, to board meetings, to web site construction, to appearances, shows and interviews, to the daily (and nightly) grind, Petrini-Hayden has her hand in it all. Practically nothing gets past her and she is insistent on putting her personal touch on all aspects of her business. Not only is she special, but she makes her business special, for it is her blood, sweat and tears that brought her to where she is today.

Proper, bashful, modest and demure were the words that prompted in my mind when I first saw Petrini-Hayden's dexterity. Only until I got to know her better did I realize...

She is sweet, compassionate and beautiful to the core of her heart. She hates jealousy and hypocrisy, that's what makes her a forthright and friendly person with much charisma. As with many extremely busy people, she cherishes her rare moments of leisure at home with her pets, enjoying a cup of coffee -or a vodka tonic with diet tonic-, reading, listening to music, or enjoying gardening."

There is no high road to success but Petrini-Hayden has proved that industry fame, fortune and glamour are not the product of a million dollar check rather they require a million dollar heart. She loves that she "now has a voice that inspires women, young and already established and that means so much to me."
Click here to view an online list of her numerous philanthropic commitments. Click here: Mission

She believes in a strict time management and planning; she thinks each and everyone should maintain weekly lists, since, if one can follow it then half of the battle of daily life is won. Petrini-Hayden uses her strongest asset - her ability to express herself articulately, eloquently and, most importantly, with passion - in various national and international fora.

Aside from her politeness and respectability, she can be uncensored and informally candid. Her fun-loving attitude shows itself "as much as possible." "There is a time and a place for everything and since I am so serious with regard to my business, I like to switch gears and have fun. I can't stand to be bored for one second."

She is a perfect role model for today and the future, a fine balance of heart, beauty and brains. Only the inner beauty and worldly wise brains that they talk of so often and so much, I must say, what talent and intelligence! As commonly asked, "Does a woman with beauty and brains a hotter hottie make?" In this case, YES - and need I mention that she is hysterically funny, as well! Need I also say that her husband, Daniel (the dan in Cheridan), is one lucky man?