Beer and Whole Foods

Beer and Whole Foods Disclaimer: I am employed by Whole Foods Market but, at this writing, am not yet a team member. However, for this article, I am not being compensated in any way by Whole Foods or its affiliates. This profile is of my volition and had been drafted before my start date. In my travels through the city, and my sometimes desperate need to find free WiFi, I found Whole Foods. A beer geek, I was fascinated to find the diversity of beers available for purchase, unique at every store. Not your mega-liquorama, there was no hyper marketing, no macro brews in sight. I found lots of imports, local and other craft labels, organics and gluten-free alternatives. The thing was: I was not distracted or diluted in my experience; every beer was intriguing. The beers were also easy to pair with cheese and other foods. Not a burger and brat guy, the American-style lager is not my style. St. Peter's, Newcastle, Guinness, Two Brothers, Half Acre, Metropolitan, Wolaver, Three Floyds, Bell's, all these and more I found on Whole Food's shelves, all are hallowed in my halls. I also found, or rather they found me, that the staff were more than willing to be more than helpful in pairing my beer with the right foodstuffs. German purity laws (Rheinheitsgebot) governed the use of ingredients for centuries: water, grain, and hops. Later, when yeast were 'discovered', they were included too. Good beer and Whole Foods go together..For more info: email Kent Palmer at kentpalmerinmadison@hotmail.com or kentpalmer64@gmail.com.