OK. I'm certain there is market research that shows an increase in food and liquor sales associated with the availability of free WiFi at brewpubs. I won't bore you with the numbers. You're smart; you get it.
So off to Rock Bottom did I go with my laptop to write, watch the Chicago Bulls and Blackhawks, and to drink their yummy beer?
A fan of Rock Bottom -- especially Pete at Chicago's Grand and State location -- I thought I couldn't miss. I drove to Lombard for a treat.
The Scotch Ale was delicious.
But when I opened my computer and tried to log on to the internet, my plans were quashed.
Nothing. Nada. Bupkis. They were also gracious enough not to charge me for my inconvenience.
There is nofree WiFi available at Rock Bottom's Lombard location.
So I left and went to Lunar Brewing in Villa Park and spent my money there. Delicious ales galore, I enjoyed while catching up on my work.
Yay, beer. Boo, no internet access.
Contact Kent Palmer at kentpalmerinmadison@hotmail.com. or kentpalmer64@gmail.com.
Published by Kent Palmer
Kent Palmer is a veteran beer-geek, having spent time on both sides of the rail in Chicago, Il and Madison, WI. He enjoys pairing beer with food and experiences. View profile
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2 Comments
Post a CommentFree popcorn, peanuts, pork rinds.... Pass the salt and pour me a beer, hey.
Reminds me of the Monty Python line: "Two peanuts were walking down the street. One was assaulted...peanut."
Also, I remember -- as a divebar bartender -- people ordering Schlitz and Pabst drafts (and others), sprinkling salt on top. Some folks who oured their own bottled beer into a glass did this too. Was it to kill the head or for some other purpose.
You said: "Nothing. Nada. Bupkis. They were also gracious enough not to charge me for my inconvenience."
You mean they comped your Scotch Ale because you complained about no wi-fi?
Not that people are going to drive all over the 'burbed wasteland for free beer.... :-)
But, yes, I agree providing wi-fi is a very cheap way to keep customers in the bar longer. To think that bars used to reply on free popcorn to get people to drink more....