Best Article Formats for Health Affiliate Websites

The ultimate goal of an affiliate-based health or wellness website is to sell products. To do so, you must direct targeted traffic to your URL, engage readers with interesting content, and then send them to a sales page where they can make a purchase. Sound simple? Think again.

Choosing the correct article format is essential if you want to succeed. Fitness, nutrition, and wellness articles are even more challenging because inaccurate information can be dangerous to consumers. Unfortunately, much of the information you'll find on "make money writing" websites is incomplete or wrong. The affiliates who make money writing know how important it is to craft their writing skills and provide accurate information.

Here are a few writing tips and article formats that will help you craft articles that sell like crazy.

The "How To" pitch
One of the most important writing tips for affiliate sites is to avoid hard-selling the product. Instead, try using a practical "How To" article that offers a basic solution to the reader's health problem. Then, offer the affiliate link as an advanced solution.

Most readers will associate the advanced solution with greater effectiveness and will click through to the sales page. Remember, readers visit sites like yours because they have serious health problems they want to solve immediately. As your writing skills improve, you will learn to create "stairway" content that gradually offers more information while moving the reader closer to the sale.

Such "How To" article formats will provide your readers will valuable information that will improve their lives and allow you to make money writing at the same time.

Q&A Articles
Few article formats are as effective and appropriate for wellness affiliate sites as the Q&A. Question and answer articles provide exactly the information most readers want to know. Answering the questions that are stuck in the heads of most of your readers is an important writing skill that you must learn if you want to make money writing.

Begin by visiting sites like Yahoo! Answers. Search for the questions related to your content. Which questions are asked by multiple people? Write them down. Also, read through the answers as research.

Now search WordTracker or another keyword search tool to find out what kinds of information potential readers are looking for. Are there any that could be easily turned into a Q&A format? The best thing about Q&A formats is that they are easy to create for those with only basic writing skills. Simply ask the question, and then provide the answer.

Product comparisons
Reviews and product comparisons are one of the more common article formats you'll find for affiliate websites. Why? Because they work.

Comparisons imply that you are an objective reviewer trying to find out which product is best. Such article formats are great for building reader trust. As you can imagine, trust is important for health-related websites.

Also, the product comparison format increases your ability to make money writing because you can provide links to multiple products instead of just one. If a reader has a prior experience with an acne cream or weight loss product that you review, they might still be willing to try a competing acne cream or weight loss product.

Other considerations
Remember to keep your articles brief. You may be tempted to show off your writing skills or try to establish yourself as an authority in the health field by writing exhaustive articles. However, if you want to make money writing for your affiliate website, keep in mind that three shorter articles will provide more incoming links that one exhaustive article.

Keep these writing tips in mind and choose article formats that will guide readers through to the affiliate sales page. You'll soon see how easy it can be to make money writing for the health and wellness industry.