The first quarter of the Super Bowl is over and the commercials were not very encouraging. Hopefully the second quarter will have a better crop of Super Bowl commercials but I am not very hopeful. So far the leader in the clubhouse is the Audi vampire commercial.
The first commercial that really caught my attention was the America's Got Talent commercial with Howard Stern. Stern spraying people with a hose is not creative and it's a waste to have Stern show up and not even say anything. If you really want to get people's attention you probably not only let Stern talk but you let him say whatever he wants. Also the thought of Stern on America's Got Talent just makes me cringe.
We also get a John Carter trailer. It's going to be a big year for Taylor Kitsch. I think the two movie studios should make a deal with one another and make Battleship a prequel of John Carter before he goes to Mars. in fact, they should just take all the characters that Kitsch has been and make them all one character that has accomplished a whole lot in life. First he was a high school football player, then he was mutated and became a Cajun superhero, he joined the army, defeated some aliens and then when to to Mars to fight more aliens. He'd be like Sci-Fi Forrest Gump.
David Beckham? He's still relevant? And I use the word "still" loosely since I'm not sure he was ever that relevant in the United States. He doesn't even look that good (I am a guy though).
Coke is definitely beating Pepsi after the Elton John Pepsi commercial and the polar bears Coke commercial. The polar bear making football-like moves and fumbling the coke bottle like a football was pretty cute.
Sketchers. Second-rate shoe company. Second-rate shoe commercial. I'm fully convinced that if Nike had the same idea it would have been a great commercial but Sketchers' moon-walking dog just wasn't that good.
Of course it was better than the very next commercial. I don't even know what car it was a commercial for because I was distracted but it featured a guy that had his confidence protruding out of his back. It looked like a giant worm with a human head. That was just disturbing. Who could possibly think that was a good idea. Worst commercial so far.
Doritos has their second commercial--the grandma using the baby to grab the bag of Doritos from the other kid--and so far my opinion is eh. It seems Doritos has more commercials than anybody each year and does very little with the opportunity.
E-Trade baby makes his first appearance. It was average until his friend says he's speed dating the babies in the hospital. Another disturbing commercial.
I usually don't go for mindless action movies and the first movie was okay at best, but man I can't wait for the G. I. Joe movie.
In the end the second quarter had an equal amount of good commercials--one really good commercial and a sold movie trailer or two--but it also had more commercials that were really bad including the confidence worm thing, which is the worst so far. I'm going to say the best so far is still the Audi vampire commercial over the Coke polar bears commercial.
More Articles by Lee Andrew Henderson:
Best Super Bowl Commercials of the First Quarter
The last several generations of Lee Andrew Henderson's family were Pittsburgh born and even though he was born in Alabama he has been a long time fan of the Pirates, Steelers and Panthers. Lee Andrew Henderson has a blog Where you Going with a Head Like That and can be found on Twitter at @LeeAHenderson
Published by Lee Andrew Henderson
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