Better Ways for Link Building

Michael Abraham
Link building is the process of establishing relevant, inbound links to your website which help your site achieve higher rankings with the major search engines and drive targeted traffic to your site.

• PageRank of the linking page.
• Total number of links on the linking page.
• Industry relevance.
• Page relevance.
• Anchor-Text.
• Dynamic link pages.
• JavaScript link pages.
• Redirected links.
• Framed sites.

PageRank of the linking page

PageRank of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page. The higher the PageRank of the page linking to you, the higher the value you get.

Number of links on the linking page

The value your web page gets from a linking page is equal to the total PageRank value of that page divided by the total number of outgoing links on that page.

Industry relevance

Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries. A link on a site about sports will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.

Searching industry relevance pages:

Search for similar pages once you have found a really good page. Look for "similar pages", "related pages" or "more like this" next to entries in any search engine's results list. Alternatively use the Page Specific Search on the Google Advanced Search screen.

Page relevance

Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.

Anchor-Text

Anchor Text is the visible hyperlinked text on a Web page. Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site. It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.

You can use anchor text in:

• External links - links from other sites.
• Internal links - links on your pages.
• Navigation maps.
• Links on your main page.

Circle Limit Media is a full-service digital agency focused on providing innovative services that inspire action through Link Building in Los Angeles. Circle Limit has over 10 years experience delivering creative solutions for our client's online, Business Plans needs worldwide. We bring boundless imagination with technological innovation to drive your business into the next generation.

Published by Michael Abraham

As co-founder of Creative Capital Group, Michael oversees the agency's digital strategy, design and development capabilities. Michael ensures the firm's position on the progressive edge of the interactive la...  View profile

1 Comments

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  • Tony Payne3/10/2010

    Good tips. I tried to create internal links to anchors on my latest article, but they point to http://www.associatedcontent.com/#anchor instead of just to #anchor. The links themselves are ok when you view source. Off to find a solution...

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