Bing: Microsoft's Search Engine

The Laptop Hunter ad campaign, put on by Microsoft would appear to be successful. There are those who would disagree, the ads are not being taken seriously and some have called the ad campaign purposely misleading. The Microsoft campaign is running attack ads, not against Apple at this point, but more towards Google.

Google is currently holding about 65% of the search engine market and the percentage continues to climb. Statistics show Yahoo has approximately 20% of the search engine market ... so what does that leave Microsoft?

Advertising continues to be a main focus online, whether search engines or site surfing in general. Advertising online is fast becoming a large factor in our economy today.

Microsoft is launching a new search engine called Bing, not be confused with Live or Kumo. Microsoft has set aside $80 to $100 million dollars launch the new search engine. The launch of Bing is expected to take place this week at the AllThingsD conference.

In order to be a competitive search engine, Bing will have to bring something to the table that Google and Yahoo are not.

Rumor has it that Microsoft is planning to upstage their competitors with effective search engines that actually solve peoples' problems. Microsoft is not expected to slander other search engines by name; they are just simply going to imply that other search engines are not as effective as people think they are. This theory is what Microsoft is banking on for the success of their new search engine, Bing.

Microsoft has set a budget of close to a million dollars per day for advertising, which includes the advertising for this new launch. Simultaneously, Microsoft has been laying off workers by the thousands; perhaps these said workers should be kept on to help make a better product.

For a comparison, let's take a look at Google's advertising budget. Google spent $25 million on all of it's advertising for the entire year last year, stated by TNS Media Intelligence. About $11.6 million of that $25 million was put towards recruiting talented employees. A portion of that advertising budget was put towards Google's Chrome browser.

According to Ad Age there really won't be a big difference to Microsoft's new search engine Bing. Users have mentioned that the Microsoft product is useful and has some new filtering tools. Bing pretty much looks the same, at least when using it for a text search. Multimedia searches look a great deal different.

The question now...will the new search engine be anything truly different or just a big opportunity for marketing?

Sources
Microsoft Unveils the New Search Engine by Jon Fine