Biomedics Colors Tackles Fast-Growing Cosmetic Lens Market

On April 4, 2002 Ocular Sciences, Inc. publicized the introduction of its Biomedics Colors. While continuing to offer the clinically demonstrated performance of Biomedics 55, Colors, a cosmetic contact lens available in four opaque hues, gives you beautiful and natural enhancement to go with the eye's natural appearance. To get a natural look that closely imitates the numerous patterns and shades inside a person's iris, Biomedics Colors uses Ocular Science's proprietary technology that includes four patterns of color on each lens.

In that year, Ocular Sciences also signed a trademark licensing agreement under which OSI manufactured and sold a line of proprietary cosmetic color contacts under the Cover Girl brand name. OSI started marketing Cover Girl colors to eye care practitioners in North America in January 2003. The lenses launched with four opaque colors: Romantic Hazel, Breezy Blue, Gray Whisper and Spirited Green.

Getting A Prescription

Television tabloid shows have uncovered young people's offhand approach about trading contacts and infections, which resulted from lenses bought at almost every type of retail store from beach shops to flea markets. The important issues are:

- Contact lenses are a medical, not a cosmetic device
- Professional prescribing and ongoing care is required

Even if there's nothing wrong with your eyes, and you're buying Biomedics color contacts just to change your look, you still need to check with an eye care practitioner to determine the correct size lens for your eyes. If you're near- or farsighted, the correct power of each lens must be determined, as well as the base curve and the lenses' diameter in millimeters.

Soft Contact Lens Wear And Care

One of the vital and frequently overlooked steps in a contact lens fitting is the care information and wearing schedule. The first thing you will want to attend to is the cleaning solution your doctor has recommended. Before you even touch the solution, wash your hands! Most of the solutions available today are of the no-rub variety - so for cleaning you just have to take the lens out, rinse them, and store in the solution.

- If you feel eye pain, discharge, abnormal redness, light sensitivity or sudden hazy vision, get in touch with an eye care practitioner right away
- To avoid unreliable, unregulated "knock-off" products, buy your Biomedics Colors from a reputable merchant
- Use the correct product to both clean and sterilize lenses
- Throw away used solution and use only fresh product to ensure proper cleaning and sanitizing; never re-use lens care products
- Precisely follow the care and cleaning routines suggested by eye care practitioners and summarized in the patient information material that comes with the lens-care products
- Carefully follow the contact lens wearing and replacement instructions recommended by eye care practitioners