Bloggers' Warholian Quarter is Over

Last month, widely-read blogger Steve Rubel wrote When Less is More and More is Less, a post where he clearly explains why he will not blog less, but provide shorter and more spontaneous content to his Site.

Hugh Macleod claims the same attitude towards blogging. From his point of view, bloggers who started a few years ago were the evangelists, the leaders of a movement. Now that everybody is doing it, they're not interested anymore.

The side effect is that all wanna-be-top-bloggers are starting to claim the same attitude towards blogging for no specific reasons. Debbie Weil, author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right, explains why she will blog less too. Basically, she has nothing to say except that she's following the trend.

Others see it as the end of a hype. Rob Skinner confesses how he is just not into it anymore. Rob is having doubts about the purpose of providing lengthy posts on a regular basis. He even asks his readers if they really read a lot of blogs, if it really has a purpose.

In the WorldsLeading PR Website where the phenomenon is discussed, Steve Davies provides an answer: There's just more and more bloggers out there taking their share of the pie. Traffic gets split up, visits decrease and advertising revenues are depressing. Times are a-changing.

Bloggers' got the blues. And their prescription is: Microblogging, the new trend of the Valley. Twitter, Jaiku, and tons of other clones are there to help you keep pinging your community without spending 3 hours on an elaborated post.

These bloggers just don't get it: We don't care about what they are up to. They're not Angelina Jolie or ex-con Paris Hilton. "Driving my daughter to soccer, red light's taking forever". Who cares! Give us market insight but forget about microblogging. You are not a life role-model, you are a professional role-model. Live with it.

Twitter is about answering a simple question: What are you up to? That's it. Try to explain why rss marketing isn't fit to target teenagers in a 150 characters. Can't? Then don't.

This phenomenon actually says a lot about technology trends, and social media specialists ought to take a closer look at this phenomenon as it is the perfect example of social homogenization, with the examples set by the playground's popular figures. People are not acting rational, again. They feel more secure following their leaders then working on self-made cognition.

Is this post too long by the way? It was too hard to Twitter it in 150 chars.