Blue Bell's Mocha Madness Disappoints

Mocha Madness Ice Cream Review

Drew Taylor
Living in Texas, Blue Bell is the go-to brand of ice cream. Unfortunately, the grocer's freezer section is crowded with everything from house brands to Starbucks to diet-friendly ice cream, making it difficult to find more than Blue Bell's basic flavors, such as vanilla and chocolate. Torn between buying one of my favorites and trying something new, I noticed Blue Bell half gallons on sale for $3.50. I happily opted for the Mocha Madness, one of Blue Bell's seasonal flavors.

Taste and Appearance
Manufactured in Brenham, Texas, Mocha Madness is a combination of coffee ice cream spotted with roasted pecans, chocolate pieces and swirls of smooth caramel. The ice cream has a mild coffee taste, but sweetened chocolate is the prominent flavor. The texture is not as smooth and creamy as other Blue Bell ice creams and has an icy, grainy quality. I could not get a solid scoop without the ice cream developing a crumbly texture. The entire carton of Mocha Madness has this odd texture.

Surprisingly, it has too many mix-ins. Between the pecans, chocolate chunks and ribbons of caramel, it is difficult to experience the ice cream. The extras detract from the quality and flavor I expect from Blue Bell products.

Nutrition Content of Mocha Madness
One half gallon contains sixteen ½-cup servings. Each serving has 200 calories with 100 calories from fat, 11 grams total fat, 6 grams saturated fat, 30 milligrams cholesterol, 105 milligrams sodium, 20 grams carbohydrates, less than 1 gram fiber, 18 grams sugar and 4 grams protein.

Room for Improvement
According the FAQs on BlueBell.com, the company does not use best by dates because storage conditions have the greatest impact on freshness. I understand poor handling can negatively affect the ice cream, trumping a best by date. However, that date is a reliable indicator of freshness at the point of purchase.

Blue Bell offers dozens of regular and seasonal flavors. I would love to see some of the seasonal flavors available in pints. The half gallons typically cost nearly $7, making it expensive to try new flavors.

Final Thoughts
Blue Bell makes many delicious flavors of ice cream, but Mocha Madness is not one of them. I prefer mocha ice cream with more of a coffee kick and creamier texture. I will not buy this flavor again, but will gladly continue to try classic and new Blue Bell products in the future.

Sources
FAQs, BlueBell.com

DISCLOSURE OF MATERIAL CONNECTION:
The Contributor has no connection to nor was paid by the brand or product described in this content.

Published by Drew Taylor - Featured Contributor in Arts & Entertainment

Drew Taylor writes about a variety of practical topics including TV, shopping, product reviews, cooking, holidays, crafts, pets and gardening. As a creative cook, her food coverage includes product revie...  View profile

8 Comments

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  • JASON and CHRISTINE9/5/2011

    I can't believe they pulled the MOCHA MADNESS?!? I loved it although I only tried it once. I couldn't find it after that. Last Christmas I saw it, bought it, and devoured it. Please, pretty please, bring it back.

  • herb hurst5/1/2011

    mocha madness is your best EVER whoever tested it said it was bad is NUTS pardon the PUN PLEASE BRING IT BACK

  • S. Taylor3/24/2011

    Thanks for commenting, everyone. Mocha Madness isn't currently on the list of Bluebell flavors. Be sure to contact them directly if you're a fan. Maybe you can persuade them to reintroduce the flavor. Bluebell Mocha Almond Fudge is a March flavor and should be easy to find right now.

  • FLORIDA ROB3/24/2011

    Mocha Madness is great. Granted, I did get that funky texture, but as the ice cream warmed up a bit, it became creamier. It coould have been that the ice cream sat in the freezer too long; it was the last bucket left when I purchased it. The taste, however, was fantastic and I am a fan. I don't know when or if it will come back again, but I did find a substitute: Mocha-Fudge and Almonds. OMG, that ice cream is incredibly addictive.

  • Douglas Madison3/19/2011

    Mocha Madness is the best flavor of ice cream I have had outside of Maine. I was devastated to find that it had been rotated out of the line of flovors.

  • Sarah3/9/2011

    Are you kidding? Mocha Madness is the BEST Blue Bell flavor! I wait patiently for it be released each year...So creamy, and delicious. If you like coffee, chocolate and caramel, you will LOVE this flavor!

    I don't know who wrote this review, but they must have eaten an old carton or something....trust me, Mocha Madness is seriously delicious!

  • Lois Lunsford1/5/2011

    I've never heard of it out here. Great review and good ideas, thanks S.

  • Michele Starkey1/4/2011

    thanks for the fair and honest review - Blue Bell will hopefully read this and realize that their customers WOULD APPRECIATE a pint size so that we could try before we buy the larger boxes. Great idea, cheers :)

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