Bob Moore recently decided he was going to sell the business he started and built into a large company, but rather than sell it to one of the larger food companies, he sold it to the men and women who work at Bob's Red Mill.
Hearing what I heard about Bob Moore selling his business to his company of employees, I'm glad I've been sticking with Bob's Red Mill Organic Stone Ground Whole Wheat Pastry Flour. I'll continue buying Bob's Red Mill, no matter which other organic flours I also purchase from other organic flour producing businesses.
Bob's Red Mill Organic Whole Wheat Pastry Flour ( Stone Ground )
Let me partially quote for you how Bob says his whole wheat pastry flour is ground: " Bob's Red Mill finely ground 100% Whole Wheat Pastry Flour is freshly milled on cool an slow turning, century-old stone-buhr millstones from plump and hearty soft white spring wheat."
That's the winning kind of description to which good copywriters aspire! But much more than that, if that simple, down-home description doesn't make you, personally, want to try ( your good neighbor's ) Bob's Red Mill organic flour, then perhaps you should check to see if you still have love of goodness or love of neighbor in your bones.
I can attest to how finely ground Bob's Red Mill Organic Stone Ground Whole Wheat Pastry Flour is, too. For the most part flour, most any flour, is soft to touch. The first time I opened a bag of Bob's Red Mill Organic Stone Ground Pastry Flour though, its feel was remarkably softer than, probably, any flour I've ever used.
Bob's Red Mill Organic Whole Wheat Pastry Flour ( Use )
Here's the rest of the quote on the label of the bag, describing what the flour is made of and its use: " It contains all of the wheat berry's healthy and natural elements-the germ, endosperm and bran. Use it in place of conventional white flour for your pancake, muffin, cookie, cake or pie crust recipes.
And that's just what the wife and I have been doing ever since we've started using Bob's Red Mill Organic Whole Wheat Pastry Flour; I'm always using it for the sour cream or banana pancakes I make at least once a week, and the wife uses it for the occasional organic blueberry muffins or cakes she makes. It's a really nice flour to work with in the kitchen, and like Bob says, " To Your Good Health..."
Sources:
Bob's Red Mill, http://www.bobsredmill.com/
Christine Brozyna, American Heart: Owner of Multi-Million Dollar Company Hands Over Business to Employees, http://abcnews.go.com/WN/owner-multi-million-dollar-company-hands-business-employees/story?id=9875038
Colette Martin, A New Kind of Corporate Responsibility, http://blogs.forbes.com/work-in-progress/2010/05/10/a-new-kind-of-corporate-responsibility-emerging/
The Contributor has no connection to nor was paid by the brand or product described in this content.
Published by T. H. Pankey - Featured Contributor in Movies
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5 Comments
Post a CommentLove it already!
Sending you some page love! ;)
"Do owners of large organic food producing companies actually sell businesses to its employees," should read "...to their employees."
That's awesome!
What an inspirational story! Sounds like a good product. It certainly has a long name! :-)