Bodybuilding, Fitness, Figure Athletes: How to Get a Sponsorship

Respresent the Best Side of You

Lisa White ISSA & AFPA CPT
Competing in a bodybuilding, fitness or figure competition will rack up expenses very quickly. Between the costs of food, supplements, tanning, posing suits, fees and additional costs you may not be prepared for the final bill. Due to the high costs and winner's purse which is made up of trophies; the amateur competitor will find that landing a sponsorship is a way to absorb some of the costs. Even small sponsorships for vitamins or free tanning is a way to save money and get free marketing.

Communication

With the popularity of e-mail and text messages it's common practice to use this tool as a form of communication but not with a would-be sponsor. Undoubtedly, e-mails and texts are quick and concise but there's nothing like a vis-a-vis meeting to create a lasting impression . Besides meeting the sponsor you should have a well written letter, similar to a resume, along with competition photos for the sponsor to fully understand what will be asked of him.

Presentation

Present yourself for a bodybuilding sponsorship just as you would for a job interview or the first day of work. To earn a sponsorship with a local business or national brand you must present yourself in a manner that will not only create a good impression but a lasting one. This person will notice if you come to their place of business looking like a complete slob. Though the style of dress is much more lenient than in the past it's still important to look your best. This doesn't mean you have to pull out business attire but a collared shirt and slacks look much more appealing than torn jeans and flops.

Off Season

Since this sponsorship is for bodybuilding it's vehement to look the part. During the off season it's easy to gain additional weight and the future sponsor will surely take note of this. A competitor who stays leaner has a better chance of earning a sponsorship over a competitor that's forty pounds heavier than contest weight. You do not have to be as lean as you would for a bodybuilding show but staying lean throughout the year will make finding a sponsor easier. Lastly, remember when you get a sponsor you are representing them just as they are representing you.

Published by Lisa White ISSA & AFPA CPT - Featured Contributor in Health & Wellness

White is the owner of www.cptlisamwhite.com; a health and wellness site. She is an ISSA certified personal trainer, as well as an AFPA pre- and post natal exercise specialist. White freelances for Yahoo! Spo...  View profile

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