Boxing is Not Dead: De La Hoya-Mayweather Fight Sets Record for Most PPV Buys
The highly anticipated fight between the two has become the highest grossing pay-per-view (PPV) event of all time. Nearly 2.5 million purchased the event for $54.95. This means that the fight generated revenue of around $120 million. The amount surpassed the previous record set by Mike Tyson and Evander Holyfield. Their fight held the previous record of 1.9 million buys.
"This puts to bed this theory of boxing being in trouble, or being dead or dying," said Ross Greenburg, head of HBO Sports, to ESPN. "This fight would have never materialized if boxing was dying."
Greenburg credits the increased buys to HBO Sports boxing reality show "24/7". The reality based show follows the fighters weeks before their actual fight. This allows the viewers to learn more about the fighter, outside of the ring. The show was incredibly popular and helped HBO Sports draw more attention towards the boxing match.
"The series was not only well received by the American public, who were suddenly attracted in a very human way to these two fighters, but it allowed the media to cover the fight in more depth," Greenburg said. "They were able to dive deeper into the backgrounds of both fighters."
Greenburg told the media that the 2.15 million buys have to be multiplied because most people who bought the fight invited others over to watch.
"Multiplied by five fans or more a household, the fight likely was seen live by well over 10 million people", he said.
"I'm not going to say that boxing was thriving, but it was thriving on our network," Greenburg said. "I think we were losing the average sports fans, but this proves if you do the right names and the right matches you can win the average fan back."
Sources:
www.hbo.com
www.espn.com
www.wikipedia.com
www.boxing.com
www.cnn.com
Published by Steven Mottor
Steve brings a zest for exploring the world of technology. He is lucky enough to be introduced to thousands of new products months before they reach the market. This is made capable through his daily inter... View profile
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8 Comments
Post a CommentI really like the boxing and i think it goes for long because now is coming new and good prospect
for the boxing.
I have been a boxing fan for some times. It seem to be sport that not getting the same coverage as foot ball or base ball . Recently my husband and I were away in Hawaii it's amazing that people aren't aware of boxing at all. We were in Honolulu looking for a place we could watch Peters Fight. People were not even interested. Please make it fair ground for Boxing. I feel it maybe a promotional/advertising problem. Thanks to Dela Hoya Golden Boy/Sugar Ray Lenard but more has to be done. Find away to Corporate them into one. I am interested in becoming a judge not sure where to go. I am located in Bowie Maryland. Please keep this sport alive.
Thanks
If boxing is dead, then why are we going see as many as 60,000 plus fans watch Kessler/Calzaghe and just recently 4000 plus watch JL Castillo fight in a comeback fight in Mexico...boxing is alive and well!
Good story.... I watch a lot of boxing but recently checked out MMA and UFC fighting just because I heard people talking about that stuff. I found the personalities somewhat interesting but the ground fighting was very boring to me. I watched 3 fights...the third one was pretty good because one of the guys was a good boxer-puncher. The guy won by boxing through all rounds. There was some effective kicking, too, but that was okay. I like Thai boxing. I like all boxing--I even do a blog about it at chronicboxing.blogspot.com
The fight was boring as shit, and De La Hoya is retired.
In 10-15 years Boxing will be extinct.
the last big fight...unless they fight again
Chris knows what is up. But, you are right about big name boxing names.
they are the only recognizable names left in boxing. I defy you to name 5 other popular boxers off the top of your head. Oh look someone needs page views. *looks down*