Britney Spears Designs Her First Line for Kohl's

Mary Thatcher
Just when you thought it was too good to last: pop singer Britney Spears has now jumped onto the fashion design bandwagon, producing a line of clothes that will be sold at Kohl's department stores across the nation this July. People Weekly reports that Candie's will be manufacturing the line, which targets its clothes to the teen market. Candie's advertisements are frequently seen in Seventeen and other teen oriented magazines. Britney seems the perfect fit for Candie's, having graced many an advertisement for the company, as does Ashlee Simpson, the younger sister of Jessica Simpson. Britney announced the news through her Twitter account last week, which no doubt aroused the curiosity of her fans and those who are hip on the hippest teen fashions for girls.

Britney's fashion line will be girly girl, to be sure, echoing the style of clothes she likes to wear when making public appearances, but there will also be a sporty side to her fashions. Today's teen girl's are active and not just the passive objects they have been portrayed to be in the media. For those who are not familiar with Britney Spears' personal style, the young star likes to wear girly shorts, tank tops, jeans, and pullovers. There's also room for a miniskirt or two in the collection, but her fashions can easily be combined with other celebrity fashions for an individual look, too. Britney's favorite colors for clothes are: pink, red, whites, and black, a perfect combination of feminine colors. The collection will also include accessories such as purses and wallets. Her line will be a limited edition one and will be sure to attract collectors of Britney memorabilia and girls to like to emulate her fashion style. Since her clothes will be junior sizes, older teens plus twenty-somethings will also be able to wear these clothes with style and comfort. The fashion line for Kohl's will cost between $24.00 and $58.00 so these will be affordable clothes for teens. Expect to see Britney modeling her line for the store when the advertising campaign starts for the summer 2010 season.

Britney has also made a deal with Candie's to do another advertising campaign for them this fall. It will be great to see several more seasonal collections from her, along with accessories and jewelry that can be passed down to other generations who appreciate a celebrity line of fashions. All that is needed to top off an original Britney Spears fashion is a spritz of her perfume, which is also carried by Kohl's in their women's scents department.

http://www.candies.com/

http://www.contactmusic.com/news.nsf/story/britney-spears-candies-collection_1141257

http://www.britneyspearsperfume.net/

Published by Mary Thatcher

I am a freelance writer and I also work for a trade magazine publishing company.  View profile

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