Bud Light's "Language Course with Carlos Mencia" Super Bowl Advertisement

Carlos Mencia is one of the most popular comics performing today. His comedy television show on Comedy Central, Mind of Mencia, has gained a plethora of interest in the mainstream media.

Mind of Mencia is a mixture of both stand-up comedy and sketch comedy. Last year, television viewers named him number two among the top twenty-five comedians on Comedy Central. In this respect, it is not a stretch to state that Mencia is highly regarded.

Because of his immense marketing ability, Budweiser took the initiative to hire Mencia for a commercial spot. Being that Mencia is known for his deliberate slams on racial stereotypes and political correctness, Budweiser smartly chose to keep with this theme.

In the commercial, Mencia is teaching a class of non-native English speakers how they would go about asking for a Bud Light in various parts of the country. They cover New York and other areas with stereotypical speech styles.

The commercial closes with Mencia's final advice on what to do upon being asked to give up one's own Budweiser. The answer is, of course, "No speak English." This is the perfect close to a comedic take on the politically incorrect.

In my critique, I noticed the great assortment of underlying tones in this commercial. One of the most prominent that I immediately picked up on is something I believe to be one of many Americans' greatest fears -- the ability of non-native speakers to pick and choose what they decide to understand.

This fear could possibly be the reason for the recent push to make English the official language of the country. People are scared that they will be left out of conversation. Many people expect those speaking a foreign language to be saying dirty things about them. Just look at Elaine on Seinfeld and her trip to the nail salon. In that case, her suspicions were true.

Bud Light tries to make light of this scenario by introducing a little humor into the situation. It works well. Probably for the most part because of Mencia, but in that case, it's a pat on the back to Bud Light for recognizing Mencia's pull.