Building Profitable Business: Enrollment is a Misunderstood Art

Enrollment is the art of moving a person to action. We all do it every day, whether it is within our family, our business, or any situation which brings us into contact with others or when we want someone to do something.

Some confuse enrollment with sales or marketing. Not so, it's a different beast, although related and it's part of the process. But enrollment stands on its own as a skill which we all need to learn to better understand.

So what does enrollment mean? Enlistment....engagement.... invite...induct...

It is the act of demonstrating something so others will want to and be able to take action along the lines demonstrated.

It is making something inviting, enticing, and desirable so others will want to join, do or pursue.

It is not selling.

It may be demonstrating, it may be merely inviting or asking for participation. It may include demonstrating the benefits you received and asking if they want to also enjoy the same benefits.

Is it marketing? No. Close but not the same arena.

We are best off enrolling someone to accomplish or do something by supporting the person with adequate input, demonstration, information, so he/she wants to take the steps desired.

We all do this every day, but frankly we forget or do not understand the process very well. It is the act of setting the stage so a person steps into the arena of action, on his own.

Enrollment is supporting a person to make the desired decision or take the desired action, frequently explaining or demonstrating the reasons or benefits you may have experienced and inquiring if these benefits are something he/she would want to experience and then letting the person know what would be required for him/her to also enjoy the benefits discussed.

It is a subtle, pleasant, very successful method of getting people to do what you want them to do.

We order, require, insist, harass, harangue, yes sell, most of the time, when we want people to do something, but if we engage in the process of enrollment which supports an individual decision to do what we want done, we will be far more successful.

A tough concept, yes, because it takes patience and consideration for the person we are enrolling, it takes an understanding of what is required for a person to make an independent decision and then encouraging that person to take the steps required. Sounds like sales but it is much closer to an invitation than a sales presentation.

Try it. You will like it. It works.