This time around they have a commercial featuring a camera crew traveling to foreign countries and feeding people who have never even heard of Burger King or even a burger before a whopper, not only do they have these people try the Burger King whopper but they also have them taste test a McDonalds Big Mac and see which they like better. They are calling it the "burger virgins" taste test.
Obviously this is commercial is another way to increase their sales while hopefully decreasing their greatest competitions'. But for some, this time they have gone too far. Many critics feel very strongly about BK's new commercial and are scrutinizing it for its depiction of this huge corporation traveling to remote villages in countries like Thailand where the poverty rate is extremely high and performing a taste test.
While I draw my own conclusions and opinions about things like this I will try to stay un-bias and let you discover and draw your own conclusions about it once you see it.
To see clips and news stories about the new Burger King Commercial check out these links:
http://www.nydailynews.com/money/2008/12/01/2008-12-01_using_poor_villagers_in_burger_king_tv_s.html
http://abcnews.go.com/GMA/story?id=6423256&page=1
http://aht.seriouseats.com/archives/2008/12/burger-kings-whopper-virgins-documentary-campaign-criticism.html
Published by Ben Tyson
I'm a 23 year old cook/chef living and working in Massachussets. I work full-time and write in my free time View profile
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5 Comments
Post a Commentwho cares really
There's also a show on HGTV called "Property Virgins" about first-time home buyers.
It's not on my list of offensive commercials....but eh it is a rather boring ad campaign.
Yep, I have seen this commercial and it is kind of unsettling. Who cares if someone whom has never had a Burger King burger enjoys it? This isn't going to make me spend money there. A Burger King commercial where the feed a whole village from a 3rd world nation might sway me, but I guess that isn't cost effective. In the comercial I see a group of people going for the test, but only one person eating it.
Whatever we think about the commercials, I guess they are doing what they are designed to do. Everyone is talking about them, that's for sure! Can you imagine how sick those people must have gotten having never had fast food before? That's gotta be a shock to the system!