Buying Cruelty-free Makeup at the Drugstore
With All the Great Cruelty-free Products Available, You Don't Need to Buy Makeup from Companies that Test on Animals
Don't waste your time and money on needless animal testing when there are so many quality products available from cruelty-free companies. How do you know if a product is cruelty-free? Many companies will print "not tested on animals" or "cruelty-free" on the label. Other companies require more research. Check the company's website or contact their customer service. If a company does not give a clear answer to whether or not they test on animals, skip them! Stick with companies that you can confirm as cruelty-free. You will find many products from companies that do test on animals in your local drugstore, but you still have many cruelty-free options.
Revlon: This company offers a wide range of different products, including the popular new ColorStay with SoftFlex foundation. The ColorStay with SoftFlex foundations are available in different formulas for dry/normal skin or combination/oily skin. Their Eyeglide eye shadows are an innovative type of eye shadow applied from a sponge-tip pen. There are some fun colors available in addition to the more conservative neutrals.
Almay: Owned by Revlon, but offers less expensive products. They make makeup easy by offering color coordinated sets of eye makeup and lip makeup. I particularly like their lip gloss, but sadly the color range is limited.
Burt's Bee's: This line of cosmetics only recently began to appear in drugstores, but it has been a favorite at natural grocery stores for years. Their makeup offerings are limited, but their Lip Shimmers really stand out. This tinted lip balm gives a beautiful natural hint of color and feels great on the lips.
Milani: Relatively new to drugstore shelves, this company has a cult-like following. I've heard many people compare Milani to more expensive brands like MAC. In fact, many Milani products are color look-alikes when compared to high end brands. Milani offers many fun, young, hip colors of eye shadow and glitter eye liner. The lipsticks are without a doubt the highest quality and longest lasting lipsticks at the drugstore. Milani blush in Luminous is a less expensive clone of the popular Nars blush in Orgasm.
SinfulColors: This line of nail enamel is bright and fun at a very affordable price. Neutral and conservative colors are also available, but some days we all just need glitter nail polish. The polish applies thick and opaque, giving beautiful color with the first coat.
Bonne Bell: Not just Lip Smackers anymore! Bonne Bell offers lip gloss, lip sticks, eye makeup, blush and bronzer. The lip glosses and lip colors are all very good, but the eye makeup, blush and bronzer are more sheer and natural. This line is targeted to young teens, but someone who is looking for a natural makeup style will appreciate Bonne Bell makeup.
Jane: This is another line targeted to teens, but they offer high quality products that adults will enjoy. This was my favorite brand in highschool, but sadly it has become harder for me to find. Their lipsticks are really top of the line. Eye Zings eye shadows are very popular and come in a variety of fun colors or conservative neutrals.
E.L.F: This is a very inexpensive brand that offers very small sized product packages. The lip glosses are really fantastic, shiny and long lasting. Their makeup brushes are a real treat for such a small price. The eye shadows and blushes are overly fragranced, and too sheer for my liking.
Vital Radiance: This is a new cosmetics line from Revlon targeted to mature makeup lovers. They offer a good selection of foundation shades, and their products are designed to flatter aging skin.
Physician's Formula and Prestige: I am not too familiar with either of these brands, but I have heard good reviews of their products. Prestige seems to be marketed to women with darker skin tones. Physician's Formula seems to be targeted to people with sensitive skin.
Sorry folks, these companies are still testing on animals:
Cover Girl
L'Oreal
Maybelline
Max Factor
Rimmel
Published by Kate Bones
Kate is a sophisticated modern urban woman who seeks to change her relationship to her community, environment and the world by reclaiming old-fashioned DIY, home skills, compassionate community building, art... View profile
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- For more information on animal testing contact the American Anti-Vivisection Society: www.aavs.org
- It is easy to find cruelty-free makeup at your local drugstore
- My favorite cruelty-free brands are Revlon, Milani and Jane
- Other cruelty-free brands include Almay, Prestige, Burt's Bees, SinfulColors, Bonne Bell


20 Comments
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This article is against animal cruelty and yet I am seeing a LOREAL advertisement right next to it. Oh the irony.
BURTS BEES PRODUCTS HAVE HONEY AS WELL WHICH IS NOT VEGAN...LOOK FOR THE PETA BUNNY AND YOU CAN'T GO WRONG...NIVEA SUPPOSEDLY DOESN'T TEST ON ANIMALS..SAME WITH EUCERIN...REVLON HAS NEVER TESTED ON ANIMALS BUT CHOOSES NOT TO ADVERTIZE THAT...
I cant wait till all animal testing is outlawed and I can buy whatever product I want from any brand and not have to worry about it anymore
NYX doesn't test on animals either :)
While burt's bees still doesn't test on animals, they are now owned by Clorox, which is a major animal tester. It's become a huge issue for people trying to purchase cruelty-free products that favorite brands that are supposed to engage in ethical practices are now owned by mega-corporations that are the antithesis of these principles. The same has happened to The Body Shop (now owned by L'oreal) and Tom's of Maine (bought by Colgate-Palmolive, which appears to have put a moratorium on animal testing of some of their products, but not all).
Larissa, it doesn't kill the sheep though... IT can be taken painlessly through shearing. That makes it vegetarian :)
Burt's Bees has lanolin in their products. Last time I checked, lanolin comes from sheep. Sheep are animals.
OH, you forgot to mention Wet n' Wild.
They don't test on animals. :D
go to this site: its the P&G site: the company that makes covergirl;
they clearly state everything
http://www.pgbeautyscience.com/animal-testing-alternatives.html