Buzz Marketing for Wedding Planners

Buzz marketing is a great tool for any business. It is especially useful in the wedding planning industry because word of mouth is the best advertising. So how do you create good buzz marketing for your wedding planning business? You ask for it! Ask your past clients to review your services, post comments, and even make a commercial for you.

Wedding Planner Buzz Marketing - Videos

With more and more internet users having broadband access, web videos are becoming more and more popular. Take advantage of this, if you have a website for your wedding planning business (which you should), think about some video footage you could add to it.

A simple idea is to get some video footage of the bride and groom explain how great of a wedding planner you are. Think of this as your own little endorsement. Ask the wedding videographer if they would mind recording it for you. This is a good idea because, if you let them know what you will be doing with the video footage, they can format it for you. This will save you time and headaches. In return for the footage, suggest they add there logo and website at the end of the clip. Let them know that you will also add their company website to your links page.

If there isn't a videographer at the wedding, you can always record your own messages. Be sure to use a digital video camera, it will make editing the footage much easier.

Another idea is to create a montage video with footage of various weddings you planned. See if you can contact videographers from past wedding and ask for footage.

The last and most novel idea is to make your self into a reality star. There are loads of wedding planner shows on TV now, why not make your own? Hire a videographer to create a documentary of one of your weddings. It may be a little pricey, but could be well worth it. You could also work some deal out with the videographer such making them your recommended videographer for all you weddings.

Wedding Planner Buzz Marketing - Customer Comments

Using the video footage for your customer comments is a great way to get endorsements from your customers. If you can't get video footage, ask them to write something. A simple thank you note or a few lines of text about your wedding planning service will work just fine.

You could create a page on your website with all of your customer's comments about your wedding planning services. You could even post one of their wedding photos beside the comment to help would-be customers put a face to the comment. This will help make the comments friendlier and believable.

In addition to a customer comment page on your wedding planning website, you could place comments on various other pages. The more places you can have customer comments on your website the better. You have to assume that visitors to your website won't go to the comments page, so make sure they can find some comments to read on any page of your wedding planning website.

You could also get a digital recorder and ask the bride and groom for some comments on your service. This way your customers could hear your past brides talk about how much they love you! Anyway to get word of mouth advertising is great buzz marketing.

Wedding Planner Buzz Marketing - Customer Reviews

Customer reviews of your wedding planning services can be a great tool. They can help you see problems in your services and could even suggest ways to improve them.

Try creating a simple survey to have brides fill out when they get back from their honeymoon. Create a variety of questions about your wedding planning services such as how easy you are to work with, your visions, knowledge, and more.

You can then post these on your website for would-be brides to see what others are saying about you. Don't be afraid to post surveys that have suggestions or complaints on them. Post these results with comments about what you are doing to fix these problems in the future. Brides may be a little suspicious if all your surveys are nothing but praise.