Cafe Nikki at Tropicana Las Vegas to Launch the Sizzling New South Beach Happy Hour

February 1st , 2011 - Las Vegas, Nev. - Beginning Thursday, February 10, Cafe Nikki, part of Nikki Beach Las Vegas at Tropicana Las Vegas, launches its sizzling new South Beach Happy Hour concept from 4 p.m. to 7 p.m. daily. The South Beach Happy Hour will invoke an inviting beach getaway complete with lush landscaping just feet from the sprawling Cafe Nikki patio. Exotic drinks and delectable tapas-style dishes will complement the music courtesy of world class DJs. Every Thursday will feature "Locals Vegas Happy Hour" where Las Vegas locals will be eligible for special pricing and valuable offers when they sign up for the free Nikki Beach Locals VIP Card.

"Years of hosting happy hours around the world taught us that a happy hour should transport you to another state of mind far away from the stress of the day. The South Beach Happy Hour is designed as the ideal happy hour experience. We are enhancing the experience by extending exclusive pricing and specials to Las Vegas locals who sign up for the free Nikki Beach Locals VIP Card during 'Locals Happy Hour'on Thursdays," said Mike Penrod, an Owner of Nikki Beach Worldwide.

Guests with the Nikki Beach Locals VIP Card will be offered exclusive pricing, offers and access during "Locals Happy Hour" as well as the soon to open Nikki Beach Club and Club Nikki. Cardholders will be able to track offers and upcoming special events and themed nights with personalized accounts at www.nikkibeachlasvegas.com . The Nikki Beach Locals VIP Card is free to Las Vegas residents 21 years of age or older with a valid Nevada identification.

The South Beach Happy Hour will feature a select menu of internationally inspired, tapas-style dishes including a Puerto Vallarta quesadilla, a spicy tuna roll, Southwest spring rolls and crispy calamari fries. There will also be very special menu selections not listed on the menu that will be promoted only through Nikki Beach Locals VIP Card, social media sites and by word-of-mouth. The South Beach Happy Hour will feature a full selection of specialty drinks, domestic and imported beers, wine and Champagne.

The South Beach Happy Hour will feature world class DJs starting with Nikki Beach Resident DJ Roman Rosati. There will also be a focus on events programming that celebrates the Nikki Beach lifestyle including charity events, art shows and Champagne tastings.

Cafe Nikki is brought to life by the vibrant and international flair of the Nikki Beach experience. The ambiance invokes an inviting tropical getaway complete with lush landscaping. Café Nikki features

breakfast, lunch and dinner including unique signature dishes from Nikki Beach locations throughout the

globe as well as some twists on traditional favorites.

Cafe Nikki is open 24 hours a day, seven days a week. Cafe Nikki is located at the Tropicana Las Vegas,

3801 Las Vegas Boulevard South. For more information, please call 702-739-2222 or visit www.nikkibeachlasvegas.com .

About Tropicana Las Vegas | http://www.troplv.com

In the heart of the famed Las Vegas Strip, Tropicana Las Vegas is one of the last true landmark casino hotels in Las Vegas. An original leader in creating the authentic Las Vegas experience, the resort is redefining the expectations of today's global travelers with a major transformation scheduled for completion in the fall of 2010, with Nikki Beach Club and Club Nikki scheduled for spring of 2011. The South Beach inspired changes to the resort include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, the transformation of the legendary four-acre pool area into Nikki Beach Club and Club Nikki, several new restaurants, bars, a new poker room, and a new race and sports book. The look and feel of the new Tropicana Las Vegas is vibrant and exciting, filled with the sultry rhythm of a hot Havana night. Tropicana Las Vegas is not affiliated with any other property or brand.

For additional information on events, amenities, or availability call 702-739-2222 or visit www.troplv.com . Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or following along on Twitter ( http://twitter.com/troplv ).

About Nikki Beach | www.nikkibeach.com

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together music, entertainment, fashion, dining and art. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach-which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music Label; VIP membership card and concierge program; Nikki Style Magazine online; and a Hotel and Resorts Division with 3 new locations to open in 2011.

The Nikki Beach lifestyle can now be experienced in ten different countries in thirteen cities: Miami Beach, Florida, USA; St. Tropez, France; Cannes Film Festival, France; St. Barths, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; New York City, New York, USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; and opening this summer 2010 in Cabarete, Dominican Republic. For more information on Nikki Beach, please visit www.nikkibeach.com . For more information on Nikki Beach Las Vegas, please visit www.nikkibeachlasvegas.com .

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Contact:

Michael Gilmartin

Director of Public Relations

Nikki Beach Las Vegas/ A5 Group

702-885-2285

mike@a5groupllc.com