California Gurls (Katy Perry) - Review

Katy Perry burst onto the mainstream pop scene with the anthemic "I Kissed a Girl," a polarizing summer jam that had both feminists and homophobes shaking their heads in equal measure. A hybrid pop-alternative-rock single, it was loud, affronting, and bizarre. But the goofy track became a sensation that led to the more warmly received "Hot 'n' Cold," a more relatable and human track. Less successful in comparison but still a hit, "Waking Up in Vegas" also enjoyed a popular radio run.
In 2010, Perry's found her groove with "California Gurls." Already being hailed by some as this year's summer jam, the track is likely to experience major chart success. The sound trades wannabe alt-rock for danceable, breezy pop. The obnoxiousness has been toned down in favor of a more clever approach. The result is unmistakably superior to her earlier work. Best line:"Sun-kissed skin so hot we'll melt your popsicle."

Also commendable is the intelligent use of Snoop Dogg. Unlike the irritating rap interludes in way too many a pop smash, this one seems natural and well-placed. His presence reinforces the general vibe of the track and feels integrated, not patched in. This may be more a testament to the less grandiose position afforded rappers in popular culture than Perry's general artistic direction, but either way, it's a plus.

"California Gurls" is also a testament to Max Martin's seemingly unstoppable ability to craft memorable melodies and bright, insistent pop songs. Be it Britney Spears, Pink, Kelly Clarkson, or Katy Perry, Martin is the genius behind many of the last two decades' most memorable tracks. Borrowing a bit from newbie David Guetta's trendy playbook, he's crafted yet another effortless pop smash. And it seems Katy Perry's found someone new worth kissing.

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