Calvin Klein Billboard - Teenage Group Make Out Session
Sex Really Does Sell
According to the New York Daily News:
"The ad depicts a topless young woman lying on top of a barechested boy while kissing a second shirtless male.
"They're on a sofa, and below them a third male - pants and shirt unbuttoned - is lying on the floor. "
The group make out session is well on its way to becoming an orgy.
A Calvin Klein spokesman suggests that the ad was a way to create a "very sexy campaign that speaks to our targeted demographic." The demographic in question, one supposes, either consists of hormone addled teenagers with a lot of disposable income or middle aged pedophiles.
Calvin Klein has been pushing the envelope with sexually suggestive ads ever since it produced the one in 1981 with a then fifteen year old Brook Shields cooing, "Nothing comes between me and my Calvins." Fourteen years later there were protests over a series of ads that some suggested were evocative of kiddie porn.
The axiom that sex sells has been a truism ever since advertising was invented. The trick is how much sex should be used, walking that fine line between titillation and offense. And that line is different for different people. One person might not be bothered or even entertained by the Calvin Klein group make out billboard. Another person might find it the most shocking thing he or she had ever seen. A third person (male of course) might be put out that the Calvin Klein billboard depicts one girl and three boys and not three girls and one boy.
Furthermore, controversy tends to magnify the effect of the Calvin Klein billboard far more than if it were innocuous. The Calvin Klein billboard will be show on TV and in newspapers and magazines and mentioned in stories like this one. Even if Calvin Klein is obliged to take down the billboard under pressure, the point has been made. Calvin Klein jeans have been effectively related to teenaged group sex. And what hormone addled teenager does not dream of that?
Sources: Calvin Klein 'threesome' billboard in SoHo too sexy, say some, Sarah Armaghan, New York Daily News, June 15th, 2009
Published by Mark Whittington
Mark R. Whittington is a writer residing in Houston, Texas. He is the author of The Last Moonwalker, Children of Apollo, Dark Sanction, and Nocturne. He has written numerous articles, some for the Washington... View profile
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1 Comments
Post a CommentI saw a picture of this ad online and it is very provocative. I don't think it would pass PG ratings in a movie, let alone shoving it up where everyone (including young children) could see.